An Extra!-Special Viewpoint
Interning at Hollywood Branded has provided me with various hands-on experiences in the Hollywood/Chinese entertainment marketing industry. However, I never thought I would get to go on a set visit to see what it is actually like when hosting TV shows are being shot.
In this blog post I share what it is like to be a day in the life of our team, and on the set of a talk show!
The Day Begins
I was invited along to the Extra! TV set visit with our Brand Agents for a wedding segment featuring or client, PassionRoses. To prepare for our set-visit, we had to come up with floral driven ideas to arrange PassionRoses to fit in the theme of the wedding. On the day of shooting, we arrived at work at 7:45am to arrange 6 vases of roses and got the to the location at 10:00am.
Going Behind The Sign
Upon our arrival, to my surprise, the shooting location was actually in a shopping mall with people walking around and taking photos. I used to think all shows and movies are produced in a closed studio! I was also amazed by how fast-paced and highly organized everything was behind the scenes. There was a crew of about 15 people, and 4 stunning models dressed up as the bride and bridesmaids. It took them awhile to get everything ready for shooting, with 5 cameramen setting up the equipment/stage, a team in charge of getting the models ready, and a team in charge of overseeing the entire project.
Despite the seeming chaos, everything ran smoothly, taking less than an hour to finish the whole shooting session. I had never realized how much hard work and organization goes into probably 2 minutes on-screen. Even though it was just part of an episode, being able to see how beautifully everything came together in the end and being able to enjoy this first-hand experience at production of a popular talk show definitely made all the preparation worth it.
This definitely marked one of the most exciting projects out of the office I have been assigned as an intern so far.
View the rest of the photos from behind the scenes at Extra! here.
Learn More!
Read more on our blog about how to strategize a great talk show activation.
Are you interested in learning how to successfully partner celebrities to your brand - without spending a million? Watch this short webinar to learn Hollywood insider tricks to create and kick start an entertainment marketing campaign that is the perfect extension for your social media program.
