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Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
 
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
 
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
 
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Non-Traditional Advertising: Why Brand Activations Work [Infographic]

Posted by Stacy Jones on January 2, 2016 at 10:30 AM


Non Traditional Advertising... Oh So Many Choices

Our blog posts center around one common theme, which is how non-traditional advertising can be beneficial for brands and their agencies.  There are so many options beyond print and TV for brand managers to choose to spend their money.  And new options emerging through social technology on what feels like a daily basis.   In this blog post, we thought we'd share some interesting research passed on to us, and have included Australia's ExpandaBrands infographic, Why Brand Activations Work.


 

 The Infographic:  Why Brand Activations Work

Why_Brand_Activations_Work.png


 

Did You Know…

  • The human brain absorbs almost twice the amount of information when it is presented in a novel or unexpected way?
  • Two-thirds of people given promotional merchandise are able to remember the brand up to a year later?
  • 65% of people recall information better when it is presented visually.
  • Activations at Point of Sale have been shown to influencer consumer buying behavior.
  • Adding a form of engagement activates the long term memory system.
  • 70% of people say they would prefer to learn about a brand in a way other than traditional advertising
  • People’s ability to remember a brand is influenced by the environment in which thy experience it.

 

Non-Traditional Advertising That Works

Interested in learning about other non-traditional advertising options that work?  Check out our blog on ten reason why brands do product placement.

Before you spend another dollar on traditional advertising, consider the use of product placement/brand integration in your entertainment marketing strategy. Watch our video to learn techniques to conquer common advertising challenges!

Learn how entertainment marketing engages consumers

 

Topics: Event Activations, Survey Statistics

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

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Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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