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    Chelsea Collins

    Chelsea Collins
    Though a Jersey girl at heart, Chelsea fell in love with Chicago while receiving her bachelor’s degree in Communications from Loyola University of Chicago. It was in the Windy City where she discovered the art of TV production and has been working in the entertainment industry ever since. Having a passion for entertainment both professionally and personally, you can usually spot her at a concert or movie theatre on the weekends. Since her move to LA, Chelsea’s been taking advantage of the weather, spending time outdoors hiking or at the beach. A shameless fan of celebrity gossip, you can also always find her catching up on the latest Kardashian scandal. While most people have to keep up with the Kardashians, the Kardashians have to keep up with her!

    Recent Posts

    Best Coffee TV Product Placements

    Posted by Chelsea Collins on July 27, 2018 at 3:06 PM

    Everyone Needs Their Fix

    A staggering 83% of adults in America wake up with coffee, with the current percentage of American coffee consumption at its highest level since 2012 according to Reuters.

    There’s no arguing that coffee is a strong market with many major brands competing to be America’s go-to. For this reason, it’s no surprise that in recent years coffee brands have had some pretty strong integrations in some of America’s favorite shows. Because after all, art mimics life.  In this blog, Hollywood Branded talks about some of our favorite television coffee integrations, including of course, one of our own clients.



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    Topics: Product Placement & Branded Content

    How We Create Team Motivation For Employees And Interns

    Posted by Chelsea Collins on June 29, 2018 at 8:33 AM

    A Look Behind Our Curtain

    Every company strives for employee comradery. It doesn’t matter what industry you’re in, a positive work environment ultimately breeds better quality of work. Here at Hollywood Branded, we take this cohesiveness very seriously. In fact, when interviewing with us, after an initial one on one interview, we bring potential employees in again for a group interview with the team where we all determine whether or not this person will vibe with the group.

    Once you’re here, that dedication to teamwork doesn’t stop, and it’s this mindset that motivated us to start what we call the ‘Thank You Box.’ In this blog, Hollywood Branded offers insight on how we create team motivation for employees and interns using a method we use to motivate and show appreciation for each other, culminating in a more positive and productive work environment. 



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    Topics: Business Advice

    Product Placement Case Study: How A Partnership Happens

    Posted by Chelsea Collins on May 25, 2018 at 8:01 AM

    Helping A Brand Become The Official Partner Of Project Runway

    Project Runway has been on air for sixteen seasons and is an incredibly popular fashion design competition show hosted by international model, Heidi Klum and fashion expert, Tim Gunn.  This brand-friendly series challenges fashion designers from every walk of life to create a themed outfit from scratch each week, with very limited time and materials.

    Specifically what brands love about the show is the fashion platform's seamless and organic way the producers are able to build brand partnerships that work for both the show's viewers and the brand. In this blog, Hollywood Branded provides a look into a product placement case study by walking through a Pilot Pen partnership on Project Runway, and how it raised awareness about the brand's unique features.  



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    Tips And Tricks On How To Land A Job In Entertainment Marketing

    Posted by Chelsea Collins on March 30, 2018 at 2:17 PM

    How To Break Into This Industry

    At least once a day someone, whether it be a friend, client, family member, or an unsolicited email to our office, asks our team how we got such a cool gig. “You read scripts!?” “You get to go to TV sets!?” “How did you get tickets to that premiere!?”

    And let us tell you, even though it’s challenging, most of the time it’s every bit as fun as it looks. But, how did we get here? What steps can someone take to help further their own career in the entertainment marketing industry? In this blog, Hollywood Branded shares some tips and tricks on how to land a job in entertainment marketing for product placement, Hollywood event activations, social influencers and celebrity endorsement partnerships.



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    Topics: Social Influencers, Product Placement & Branded Content, Celebrity Initiative, Behind-The-Sign Of Hollywood

    The Benefits And How To Get Your Brand In A Music Video

    Posted by Chelsea Collins on November 30, 2017 at 12:56 PM

    A Million Eyeballs In A Heartbeat

    We always talk about music videos being one of the most effective platforms for brands.  Why?  Because these videos live forever online and are replayed for years after their debut.  The brand exposure just never dies. But how actually does the brand ultimately get the exposure?

    There are a ton of questions:  How do these partnerships come about? Do the brands approach the artist? Does the record label approach the brand? Is it done through the artist’s management? And what happens after the initial interest is confirmed from both parties? In this blog, Hollywood Branded provides an inside look into the benefits and how to get your brand in a music video from one of our own music video campaigns.  How it came to be, how it was filmed, and how we prepared the brand for the music video’s release.



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    Topics: Product Placement & Branded Content, Celebrity Initiative

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