Bad Bunny and Brands

Las marcas me preguntan (Brands Ask Me)

Puerto Rican global superstar Benito Antonio Martínez Ocasio, better known as Bad Bunny, has proven time and again that he’s anything but bad for brands. In fact, he has become one of the most sought-after names in the industry, securing high-profile partnerships with some of the world's biggest companies.

Bad Bunny’s collaborations with Gucci, Crocs, and Cheetos, along with the brand partnerships surrounding his latest album, DeBÍ TiRAR MáS FOToS, showcase his dominance in both music and marketing. In this article, Hollywood Branded explores some of the recent partnerships between brands and Bad Bunny.

Bad Bunny's Influence

Bad Bunny has taken the music industry by storm with his genre-defying sound, record-breaking albums, and undeniable cultural influence. With three Grammys, 11 Latin Grammy Awards, and eight Billboard Music Awards (among others), millions of fans eagerly awaited the release of his latest album.

Photo: Valerie Macon | AFP | Getty

His newest project, which dropped on January 5, 2025, not only made waves in the music world but also created a golden opportunity for brands to capitalize on his immense popularity.

Beyond music, his influence extends into fashion, sports, and pop culture, turning every move he makes into a global event. Companies are leveraging his album launch through high-profile collaborations and creative social media activations, finding new ways to engage consumers.

Photos: Adrian Hernandez | Rimas Entertainment 

Get Those Dancing Shoes On

Bad Bunny and Adidas have officially unveiled their latest collaboration: the Ballerina sneaker.

Photos: Adidas | Ounass

As a teaser for this release, Bad Bunny was spotted wearing the Ballerina sneakers during Paris Fashion Week last June, generating significant buzz and anticipation. Since then, fans have been eagerly awaiting further news of the sneaker's release, which is set to hit shelves in Spring 2025 at a retail price of $120.

This marks Bad Bunny’s eighth sneaker line with Adidas, reinforcing his long-standing partnership with the brand. His decision to release the Ballerina sneaker alongside DeBÍ TiRAR MáS FOToS reflects a deliberate artistic choice - one that ties together his evolving sound, style, and creative vision.

Photos: Adidas | Interview Magazine 

Drawing inspiration from both ballet and martial arts, specifically the 2019 Adidas Taekwondo model, the Ballerina sneaker features a sleek, low-profile silhouette that contrasts with his previous chunky sneaker designs. This shift mirrors the album’s dance-heavy rhythms and club-inspired beats, celebrating movement and self-expression.

Together, the album and sneaker blend music, fashion, and culture into a cohesive narrative, further cementing Bad Bunny’s influence across multiple industries.

Photo: Bad Bunny | Rimas Entertainment 

Puerto Rican Pride

Staying true to his roots, Bad Bunny’s latest album reflects his deep connection to Puerto Rico, capturing themes of nostalgia, culture, and the evolving landscape of his homeland. To celebrate, he announced a 21-show residency in Puerto Rico, titled No Me Quiero Ir de Aquí.

By hosting the residency in San Juan, Bad Bunny not only pays tribute to his heritage but also brings global attention to Puerto Rico, boosting tourism and supporting local businesses.

To enhance the fan experience, he partnered with Vibee, a premier destination experience company, to offer curated travel and hospitality packages. These exclusive packages include VIP concert tickets, luxury hotel stays at top Puerto Rican resorts, and access to limited-edition merchandise and fan events.

Photo: Vibee

This collaboration ensures visitors have an unforgettable experience while also showcasing Puerto Rico’s vibrant culture. By blending music, tourism, and brand partnerships, Bad Bunny continues to redefine how artists create immersive experiences for their audiences.

Photo Credit: Facebook | Fairfield by Marriot

Ritz Salty Club

With his latest album keeping him in the spotlight, Bad Bunny’s appearance in Ritz Crackers' first-ever Super Bowl commercial is perfectly timed.

The ad introduces the "Ritz Salty Club," featuring Aubrey Plaza, Michael Shannon, and Bad Bunny in a humorous take on "saltiness." Set against Utah’s Salt Flats, Plaza and Shannon engage in a playful debate about who embodies the most "salty" demeanor. Their banter is humorously interrupted by Bad Bunny’s cheerful entrance, as he enjoys a Ritz cracker and effortlessly breaks the club’s no-smile rule.

Photo Credit: Ritz

Photo Credit: Ritz

The commercial effectively blends humor and star power to highlight Ritz’s signature buttery, salty flavor. The casting of Plaza, Shannon, and Bad Bunny brings together a diverse mix of personalities, making the ad feel fresh, inclusive, and widely appealing.

Ritz had plenty of options for the role of the “smiling club member,” but Bad Bunny’s global appeal, diverse fanbase, and effortless charm made him the ideal choice. His lighthearted presence adds contrast to the ad’s dry humor - reinforcing the idea that Ritz crackers can win over even the saltiest among us.

Bad Bunny’s Lasting Impact on Brand Collaborations

Bad Bunny’s ability to bridge music, fashion, travel, and commerce cements his status as a cultural powerhouse. His partnerships with Adidas, Vibee, and Ritz Crackers demonstrate how brands can successfully leverage his influence to reach highly engaged audiences.

As his career continues to evolve, brands will find new and innovative ways to collaborate with him. Aligning with musicians like Bad Bunny provides companies with an authentic, culturally relevant way to connect with consumers.

Photo: Bad Bunny | Adidas | Cheetos

Whether through exclusive product drops, experiential events, or strategic ad placements, celebrity-driven collaborations will remain a powerful marketing tool for brands across industries.

Eager To Learn More?

If you found this interesting, check out more of Hollywood Branded’s blogs on how brands and celebrities are shaping pop culture. 

• How Latin Music's Surge is Transforming Brand Partnerships
• The Power of Music Video Integration
• Sabrina Carpenter's "Espresso" Brand Partnerships
• The Celebrity Playbook: Building Authentic, Story-Driven Partnerships
• Branded Celebrity Partnerships And Mistakes To Avoid

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