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Behind the Sign Inside Hollywood: Assistant at the AFM Closing Party!

Stacy Jones | November 20, 2014 at 1:30 AM
Stacy Jones

The AFM Closing Party

My name is Rachel Stewart and I’m new to the Hollywood Branded team. I started as CEO Stacy Jones’ assistant in early November, and I couldn’t be happier to be a part of the team and the celebrity network! Last Wednesday night I had the pleasure of attending the AFM Closing Party at the W Hotel with seasoned brand agent Shannon Moore.

We arrived at the W Hotel after a treacherous half an hour looking for parking in the Hollywood and Vine area. We circled the different lots several times before eventually deciding on a structure only blocks away from the venue. After a pleasant walk over to the hotel we arrived at the American Film Market Closing Party.


What Is The American Film Market?

The American Film Market is a premiere global marketplace committed to the collaborative business of independent motion picture production. AFM is produced by the Independent Film and Television Alliance and attendees spend over $3 billion annually to produce films.

hollywood branded behind the scene

We were immediately approached by a gentleman who Shannon had delivered PassionRoses to on the set of one of his movies.

You were so nice!” Shannon exclaimed, excited at the memory.

They engaged in a lively conversation, then later Shannon and I moved towards the complimentary appetizers provided for guests. After two plates each of hummus, pita, and tuna tartare we continued to mingle with other American Film Market guests. We met producers, writers, directors and even an interior designer whose husband works in the entertainment industry.

Shannon and I also got a chance to get to know each other better once we made our way to the seating areas located in the W Hotel. We discussed her experience as a brand agent and her take on the best tactics inside Hollywood for entertainment marketing and film making in general. She’s learned a lot over the years about the rules of product placement in film and television and how effective product placement can be in driving consumer sales, as well as the best ways to utilize product placement.

I was really looking forward to the AFM closing party, especially after I had heard about the Hollywood Branded team's previous experience attending the AFI Osage County debut after reading this blog post. I particularly enjoyed the AFM Closing Party at the W Hotel because of the networking, beautiful décor, great food, and overall atmosphere. The party took on the tone of the American Film Market in general: creative people and business executives mingling in order to get feature films written, financed, produced and distributed. I appreciated the collaborative spirit and many of the producers and executives in attendance were surprisingly friendly and open to an aspiring entertainment marketing professional. I’m really looking forward to future events!


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Topics: Behind-The-Sign Of Hollywood, Event Activations

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.