USA AND UK AGENCY ALLIANCE FORMED
Hollywood Branded Inc. and NMG Product Placement of Pinewood Studios, UK have created an entertainment marketing alliance to provide both agencies enhanced client service and on-the-ground activation capabilities in the world’s top two producing countries of English language films and television.
The driving trend of filming content both in the United Kingdom and the United States is a growing practice and this alliance will benefit both agencies’ existing and future clients by creating a true powerhouse of agency talent and a footprint spanning across the globe. Read more below to learn about the alliance, or read the press release.
Movies Filmed In The UK
The increasing trend for major US productions to be co-produced and shot in Europe, along with the rising US Box Office impact of UK-shot films is the basis for this alliance.
With recent productions including Disney/Marvel’s Iron Man, Doctor Strange, Captain America, Paramount’s Mission Impossible 5, Warner Bros.’ The Man From Uncle, and Universal’s Everest, the driving trend of filming content both in the United Kingdom and United States is a practice that is still growing. This alliance will benefit both agencies’ existing and future clients by creating a true powerhouse of agency talent and a footprint spanning across the globe.
About NMG Product Placement
NMG founded the UK product placement industry in 1984. Pinewood Studios-based NMG works on productions at over 20 studios across the UK delivering over £25 million/$40 million of media value each year to our clients from over 3500 on-screen results.
The Rise In Entertainment Marketing
Entertainment marketing has become a commonplace practice used for brand advertising, with reported consumer and marketer data demonstrating a positive influence on consumer sales. 85% of marketers state that entertainment marketing works to boost sales. Today, 72% of brands and agencies report using entertainment marketing in their current marketing mix, ranging from product placement, brand integration, celebrity endorsement, and entertainment co-promotional partnerships. Research states that 51% of consumers make cognizant decisions to purchase after seeing the product in a TV show or feature film, effectively driving consumer sales.
A Note From Hollywood Branded CEO
"The increasing trend for major US productions to be co-produced and shot in Europe, along with the rising US Box Office impact of UK-shot films like Philomena and The Theory of Everything, is the basis for this alliance. Hollywood Branded is proud of our independence which allows us to develop global alliance opportunities in this ever-evolving media landscape” explains Stacy Jones, CEO of Hollywood Branded.
“We also recognize that to operate in Europe we need real on-the-ground presence, established relationships, and a first-class reputation. After extensive exploration of UK agency alliance options, NMG Product Placement’s outstanding market leadership proved to be the deciding factor in our decision. John Barnard of NMG Product Placement and I met in LA, found we shared the same forward vision, and agreed to combine forces."
A Note From The Chairman and Founder of NMG Product Placement
John Barnard, Chairman and founder, of NMG Product Placement said: "Stacy and I share the same view of the fast-evolving mediascape and the tools needed to harness opportunities. Through our working partnership we both have a real "feet on the ground" resource ready to deliver true coordinated trans-Atlantic brand integration to the production industry and to our clients.
I was delighted to sign the alliance with Stacy. NMG is in its fourth decade of UK market leadership and our combined Hollywood Branded and NMG teams offer meaningful 360 capability on both sides of the pond".
Learn More About Product Placement
Read our blog on 5 ways brand marketers secure product placement to secure sales.
Is Product Placement right for your brand? Watch this video to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see!
