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Suave Englishmen Take Center Stage In Recent Celebrity Endorsement Ads
Since James Bond first drank a martini shaken, not stirred, Brits have had a reputation in the mainstream entertainment world as suave, well-spoken folks, often with a witty and biting sense of humor.
Hollywood Branded shares three celebrity endorsement ads from LG, Jaguar and Verizon that feature smooth Englishmen endorsing brands.
Verizon - Ricky Gervais
Minimalism is key in this series of ads for Verizon's network. In the ads, Gervais stands in front of a blank white screen and explains why Verizon is the best network, while dispelling claims by other networks that they are in face "the best" or "the fastest." His frankness and matter-of-fact nature are both pointed and funny and get the point across with no frills. Verizon's creative team found a spokesperson that has a natural affinity to perfectly share their message.
Tom Hiddleston has been the villainous, yet extremely sophisticated spokesman of the British car company for a bit now and does an excellent job in the company's "British Villains" campaign. In it's latest spot however, Hiddleston is joined by another Brit: Nicholas Hoult. Both men play off of each other to tout the sleek features of the new Jaguar XE.
Jaguar has made itself known in the film industry for taking on roles that many other luxury car manufacturer's shy away from - the bad guy. And it's been a smart move. When other auto brands are fighting penny for penny for the hero good guy role, Jaguar and Land Rover have slid into the scene through loan of cars and less overall monetary investment.
LG - Jason Statham
Jason Statham, questionably the most quintessential British action star, plays up his reputation in a hilarious way in this new spot from LG. The ad begins with Statham replacing the battery in his LG smart phone. What follows is an action and dance-filled montage of Jason Statham as every character in the spot from a man fighting in the subway to a street dancer to even a woman in a restaurant to a tough bull-rider. The commercial is out-there in an attention grabbing way - and it works.
Celebrity Endorsement Ads Work!
Research shows that 43% of consumers are influenced to buy something after seeing a celebrity with it.
Check out how a few sports stars make funny ad endorsements work in this article.
Are you interested in learning how to successfully partner celebrities to your brand - without spending a million? Watch this short webinar to learn Hollywood insider tricks to create and kick start an entertainment marketing campaign that is the perfect extension for your social media program.
Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.