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Celebrity Endorsement Misconceptions: Budget Limitations

Stacy Jones | September 25, 2013 at 6:53 PM
Stacy Jones

Affordable Celebrity Endorsements

When you think celebrity endorsements, chances are you’re thinking big - somewhere along the lines of Michael Jordan for Nike, or Nicole Kidman for Chanel No. 5. If you’re a smaller business, chances are you’ve ruled out the opportunity completely under the assumption that it’s something you could never afford.


A Range Of Possibilities

However, with today’s changing entertainment landscape, to think that you can’t afford celebrity endorsements, period, is not necessarily true.

chanel

Sure, A-list celebrities are going to cost you: Nicole Kidman made $12 million a year to be the face of Chanel’s iconic fragrance. But the truth is, with the rise of reality TV stars and Internet celebrities, Hollywood’s top actors are no longer the big sellers.

This can be evidenced by the recent trend in magazine sales. Last year, Glamour magazine featured big-name film stars on just half of their covers. Their highest-selling cover featured “The Hills” star Lauren Conrad. Cosmopolitan’s best-selling cover this year was the April issue featuring Kim Kardashian, which sold 1.2 million copies.

The term “celebrity” is such a broad category today, no longer exclusive to the Hollywood A-List. With the right campaign strategy and utilization of the right talent who appeals to the brand’s target audience, a celebrity endorsement does not have to cost millions to be effective.

 


More From Hollywood Branded

Other forms of entertainment marketing can be less expensive as well - check out our blog article on wallet-friendly options for product placement.

Are you interested in learning how to successfully partner celebrities to your brand - without spending a million?  Watch this short webinar to learn Hollywood insider tricks to create and kickstart an entertainment marketing campaign that is the perfect extension for your social media program.

 

Sources: NY Times, Forbes, Fashionista, ChaCha.com

 

Topics: Celebrity Partnership

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.