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Celebrity Fashion Choices Fuel Brand Impact

Stacy Jones | April 24, 2014 at 9:30 AM
Stacy Jones
The Middleton Touch

Ever since she was officially made The Duchess of Cambridge upon marrying Prince William in 2011, Kate Middleton has been admired internationally. She was named the UK’s Top Beauty Icon for three years straight, was featured on Vanity Fair’s International Best Dressed List of 2013, and appeared on the list of People magazine’s Most Beautiful in 2013. With a global celebrity presence, it’s no wonder that whatever the royal touches turns to gold – retail gold for the designers she chooses to wear, that is.

 


Royal Celebrity Fashion

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It seems that everything The Duchess wears sells out. Recently, after wearing a blue and white Diane von Furstenberg wrap dress on an 11-day Oceana tour in Australia, it was reported to have completely sold out within eight minutes.

This is nothing new for the stylish and accessible Duchess Kate. Back in 2010, she wore a blue dress by the brand Issa, nearly collapsing the business which was not prepared for the influx of orders they received. When Kate introduced her son Prince George to the world in a simple polka dotted dress, the world scrambled to find where to buy it. Even though the Jenny Packham dress was custom-made, the online retail store still crashed due to the frenzy.

 


Presidential Style

Michelle Obama, another extremely influential fashionista, is known for her everyday wear as well as her fancy Met Ball designer ensembles. Her low maintenance, clean style strongly appeals to moms across the country hoping to mimic her image. After she was spotted in a very reasonably priced, checkered ASOS dress last year, it immediately sold out on the retailer’s online store.

The First Lady’s daughters seem to be just as capable of creating fashion hysteria as their mother. When the youngest of the sisters, Sasha, wore a unicorn sweater from ASOS to a college basketball game, chaos ensued on the company’s online store.

 


More Star-Studded Brand Impact

But a celebrity doesn’t have to be the spouse of a powerful world leader to have that sort of brand impact on apparel sales.

When Lindsay Lohan went to a court hearing in 2012 in a white, tight mini dress by Kimberly Ovitz, it too sold out. Lupita Nyong’o famously caused Clarins lip balm to sell out after taking it out of her purse on Oscar’s night during Ellen DeGeneres’ stunt. Emma Watson, Alexa Chung, and Rihanna have all been responsible for making cash register sales go into maximum overdrive for items they’ve worn. From the First Lady of the United States to Beyoncé, who has just made the cover of Time magazine's 100 Most Influential People, the power of celebrity is undeniable. For apparel brands – or any brands - hoping to gain exposure, popularity, and to increase sales, nothing is more aspirational to the purchasing market than an alignment as a celebrity fashion choice.

 


Learn More

Check out our blog for ways to capitalize on celebrity talent should you secure an explicit deal.

Are you interested in learning how to successfully partner celebrities to your brand - without spending a million?  Watch this short webinar to learn Hollywood insider tricks to create and kick start an entertainment marketing campaign that is the perfect extension for your social media program.

 

Topics: Celebrity Partnership, Strategic Partnerships, Opportunities

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.