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Product Placement Success Stories
 
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
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Guide For Hiring Social Media Influencers
 
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
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How To Get Celebrities To Your Event
 
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Characters Can Be Celebrity Endorsers Too

Posted by Stacy Jones on March 23, 2016 at 8:00 AM


Nostalgia And Good Feelings Make Childhood Characters Great Endorsers

When choosing a celebrity endorser, brands look for a face and a personality that matches their brand and the primary demographic they are trying to reach.

For many, cartoon or childhood characters fit seamlessly into this equation, mixing feelings of childhood trust with nostalgia and positive emotions. After all, there aren't many scandals or bad stories that could surface about a character that exists only in childhood TV shows and movies. But that doesn't make their star power any less tangible.  Hollywood Branded looks at some memorable character celebrity endorsers and why they worked so well for the brand they endorsed.


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Apple Taps The Power Of The Cookie Monster

In one of their more recent ads for the iPhone 6s, Apple uses the confection-loving adorable blue monster to tout their hands-free Siri feature. The Cookie Monster uses this to set the timer for his cookies as they bake, and play music while he waits.

What's clever about this ad is not just the fun of the character but the song played as well. Using Jim Croce's Time In A Bottle in the spot, some of the more observant or nostalgic in the audience may remember the Muppets having their own cover of the song in 1972 on an episode of The Muppet Show.

Whether the spot makes you laugh or tugs on your heart strings, it's no doubt a great example of Apple pulling out the big guns for a celebrity endorser - one that happens to be blue and furry.


Geico - Elmer Fudd

Geico is notorious for their creative ads with various celebrity endorsers - using everyone from Peter Frampton to Little Richard to Peter Graves. 

Geico is no stranger to characters in their ads; they've used Mrs. Butterworth as well as Tarzan and Peter Pan. However, one of our favorites is the Elmer Fudd ad.

The announcer asks, "Can Geico really save you 15% or more on your car insurance?"

He quips as if asking a similar question with a rhetoric response, "Does Elmer Fudd have trouble with the letter 'R'?"

We cut to the classic Looney Tunes character Elmer Fudd unable to pronounce "Rabbits" as the director cuts over and over correcting him.

With a hint of our childhood, we are reminded that of course, Elmer Fudd has trouble with the letter 'R' and of course, Geico can save you 15% or more on your car insurance.


MetLife - Snoopy and the Peanuts Characters

Snoopy and his friends have long been brand ambassadors for the insurance company MetLife. With simple ads and the characters decorating their website, they are creating a cute way to associate their brand with childhood favorites. 

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Over the years, MetLife has had everything from cartoon commercials to live-action interactions with the Peanuts characters. Here's one of our favorites that represents how universal MetLife is as well as the Peanuts franchise.


American Express - Superman

Pairing with Jerry Seinfeld, American Express came out with an ad in 1998 that featured the two walking through New York City like old pals discussing life and fame. When they rush to save Lois Lane when she forgets her wallet, Superman is powerless.... But Jerry is there to help with his Amex card.

The spot was perfectly timed - Seinfeld was approaching its finale and it was common knowledge Jerry idolized Superman. In fact, the ad was number 19 on our list of best celebrity Super Bowl ads of all time.

The spot was so popular that they the duo was resurrected for "The Adventures Of Seinfeld And Superman," a string of videos promoting American Express for the 2004 Super Bowl.

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 Looking For Your Own Celebrity Endorser?

Before you spend another dollar on traditional advertising, consider how you can leverage the power of celebrities as part of your marketing campaigns. Our video provides answers to combat common advertising challenges marketers face daily!

Learn how entertainment marketing engages consumers

 



 

Topics: Celebrity Initiative, Strategic Partnerships, Creative Content

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Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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