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Hollywood Branded Inc. conducted a survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies
One section of the survey identified the most popular marketing tactics used by brands and agencies. The choices provided included Product Placement, Brand Integration, Co-Branded Entertainment Promotions (where the brand uses their retail packaging/point of sale or their media buys to also advertise the entertainment content), Event Sponsorships and Celebrity Endorsements or Seeding. The overwhelming results reported were Product Placement and Event Sponsorship.
Agencies on the other hand tended to be more likely to create Brand Integration plans - likely due to the fact that this practice is closely tied to leveraged media buy plans. Higher dollar activations are also more desirable by those collecting percentages of budget spend, which may be a key driver for some agencies.
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When developing an entertainment marketing plan it is important to consider multiple tactics and strategies to incorporate in the mix. Is your brand a suitable fit for a product placement, or event sponsorship, or could you utilize other tactics? Learn more about product placement strategies here.
Do you think your brand has what it takes? Read more to find out whether your brand's project is a brand vehicle.
Curious to see more from our survey? Download the 2015 survey results here:
Topics: Survey Statistics
Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
