Très Magnifique
Emily in Paris is back for Season 4, continuing to captivate audiences with its mix of fashion, romance, and Parisian adventure. As one of Netflix’s top-performing shows, its influence extends far beyond the screen, making it a prime platform for brand collaborations. With its devoted global fanbase, securing a partnership with the series is both a coveted and competitive opportunity.
From fragrances inspired by Emily’s vibrant lifestyle to tech innovations that bring her fashion choices to life, several brands have successfully aligned with the show's chic aesthetic. In this article, Hollywood Branded highlights the brands that made the cut and partnered with Emily in Paris for exclusive co-branded products.
Who Is Emily and Why is She in Paris?
Originally released in October 2020 on Netflix, Emily in Paris follows a bubbly American marketing executive, Emily Cooper, when she moves overseas to bring an American perspective to a marketing firm in Paris.
Photo: Netflix | Viacom | Emily in Paris
Throughout the show Emily navigates cultural differences, workplace challenges, new friendships, and a budding love life while trying to make a name for herself in the glamorous city.
Photo: Netflix | Viacom | Emily in Paris
Photo: Netflix | Viacom | Emily in Paris
Photo: Netflix | Viacom | Emily in Paris
The show's blend of comedy, romance, and stunning visuals has made it a global hit, captivating audiences with its portrayal of Parisian life and Emily's outlandish yet relatable experiences.
Photo: Netflix | Viacom | Emily in Paris
Photo: Netflix | Viacom | Emily in Paris
All four seasons of Emily in Paris have landed in Netflix's Global Top 10 proving just how much Emily and her friends have charmed their way into viewers' hearts.
Photo: Netflix
Given its proven popularity and global appeal, some brands have joined in to help fans celebrate the new release of Season 4 and give them a taste (or smell) of Paris.
Michel Germain
In correlation to the new season, French Canadian award-winning fragrance designer Michel Germain partnered with Emily in Paris to create a limited-edition fragrance collection.
Photo: Michel Germain | Netflix | Viacom | Emily in Paris
The collection features a variety of fragrances consisting of four perfumes and one cologne.
Photo: Michel Germain | Netflix | Viacom | Emily in Paris
Inspired by the show's vibrant characters and Parisian setting, the scents capture the essence of Emily's adventurous spirit, the mystery of Gabriel, and the city's enchanting allure. Each fragrance tells its own story, inviting wearers to experience the magic of Paris in a new and personal way.
Photo: Michel Germain | Netflix | Viacom | Emily in Paris
So whether you're a fan of the show or simply looking for a captivating new scent, the Michel Germain and Emily in Paris perfume collaboration offers a delightful olfactory journey into the heart of the City of Lights.
Google Lens
Two things that Google and Emily certainly have in common is being on the go and love for technology!
Photo: Netflix | Viacom | Emily in Paris
Google Lens teamed up with Emily in Paris to bring the fashionable world of Emily Cooper to life and giving busy consumers the ability to find what they're looking for within seconds.
By simply using their smartphone cameras, fans can now scan Emily's stylish outfits on screen and instantly discover similar styles for purchase.
Viewers can scan the outfits as they watch, or if they are on Netflix's ad-supported plan they will be presented with shoppable pause ads where the viewers are called to scan the image on screen using Google Lens to be directed to a shopping page.
Photo: Google | Netflix | Viacom | Emily in Paris
As fashion in Emily in Paris is to makeup in Euphoria, Google's innovative partnership combines the visual appeal of the show with the convenience of technology, allowing viewers to recreate their favorite looks.
St. Dalfour
St. Dalfour, renowned for its premium fruit spreads, has partnered with Netflix to bring a taste of France to fans.
Available in over 100 countries with 20 delicious flavors, St. Dalfour is the perfect brand to do as Emily does and bring different cultures together.
Photo: St. Dalfour | Netflix | Viacom | Emily in Paris
This exclusive collaboration brings a taste of Parisian charm to kitchens worldwide.
Fans can snag a limited-edition set which contains three of St. Dalfour's classic fruit spread flavors and an adorable ceramic spoon that's handy in getting every last bit of fruit spread for your enjoyment.
Photo: St. Dalfour | Netflix | Viacom | Emily in Paris
Like Emily, the brand seems to be full of surprises as when you enter their site you're greeted by a pop-up sharing that in addition to your purchase of the gift set you also receive vouchers for two free 10 oz jars. Oh là là!
Photo: St. Dalfour | Netflix | Viacom | Emily in Paris
Photo: St. Dalfour | Netflix | Viacom | Emily in Paris
What makes this partnership great is the alignment of St. Dalfour's French origin and commitment to quality with the series' emphasis on Parisian culture and messaging around how it's okay to indulge in yourself.
Photo: Netflix | Viacom | Emily in Paris
So for viewers unable to travel to France at the moment, St. Dalfour transports them there in every bite they take. From number of recipes that can be made using the fruit spread, there are ample opportunities for fans to concoct their own dishes that might just give Gabriel a run for his Michelin Star.
New Opportunities in store (Literally)
With Emily in Paris renewed for a fifth season and Emily's recent change in location, the show's global appeal and reach have only grown.
This presents a prime opportunity for brands to partner with the series and tap into its dedicated widespread fanbase.
To all the luxury brands, fashion labels, and global consumer goods companies, there's a world of possibilities for collaborations with this series as it takes on the "if you can dream it you can do it" attitude (in true Emily fashion).
Photo: McDonalds | Netflix | Viacom | Emily in Paris
Photo: Netflix | Viacom | Emily in Paris
As Emily's adventures continue and she immerses herself in other cultures, brands can strategically align themselves with her chic lively lifestyle, showcasing their products in authentic and engaging ways.
Photo: Netflix | Viacom | Emily in Paris
By partnering with Emily in Paris, brands are able to share their unique stories with new audiences in compelling ways.
Eager To Learn More?
Explore the world of brand partnerships and entertainment marketing from the curated selection of blog posts below. So, grab a cup of coffee, channel your inner Emily, and uncover the latest trends and insights in the world of entertainment marketing.
- Behind the Scenes: How Major Studios Collaborate with Brands for Mutual Success
- The Benefits Of Licensing Entertainment Properties
- The Art of Licensing and Brand Partnerships: From Bridgerton to Queen Charlotte
- Streaming and Shopping: The Best Branded Capsule Collections to Add to Your Collection
- The Secrets To Successful Brand Partnerships
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