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Product Placement Success Stories
 
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
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Guide For Hiring Social Media Influencers
 
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
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How To Get Celebrities To Your Event
 
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Facebook 'Watch' With Live Video & Original Digital Content Launch

Posted by Alexis Tawater-Tiedemann on October 4, 2017 at 9:56 AM

How Facebook Is Innovating To Follow Trends And Create Content

It seems Facebook is taking a page from Snapchat's book with their new "Watch" feature that allows users to access Facebook Live as well as content created originally for the platform. While it is still in its early phases, this certainly opens up the platform to continue following trends set by others like Snapchat and Instagram.

With two original series and the ability for users to create content, this could turn into big money for brands and Facebook alike. And new show opportunities for great product placement exposure.   In this blog, Hollywood Branded looks into Facebook's "Watch" with live video and original digital content launch that accompanies it.  


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What Facebook's New Feature Watch With Live Video Means For The Platform

Facebook, Snapchat, Instagram and the like are constantly vying for the eyes of their users and updating their platforms to that end. Three social medias that started off being vastly different have been doing similar things to keep younger generations engaged and content fresh.  And taking the best of the best from each other.

Facebook Watch Tab.png

This move has Facebook heading in the direction of those getting in on the streaming game as well as creating their own short-form original digital content. These social platforms are joining big streaming giants who are at an all time high in creating their own content - and they're getting good at it.

social influencer guide

Facebook has started with two series, a reality series called Ball In The Family centering on LeVar Ball's family and a feel-good series from Mike Rowe called Returning The Favor. Both series are featured alongside content from other Facebook content curators like NatGeo and Insider. Of course, there's more to come.

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How Can Brands Use This To Their Advantage?

Like all the intriguing and groundbreaking new original digital content that is being created, this is the perfect medium for brands to take advantage of. Whether it is by sponsoring a post or by working with influencers, brand marketers have a slew of opportunities to use this platform to reach tons of audiences.

A rare advantage that Facebook has is that it reaches more of a young professional demographic, one with more buying power than younger generations that stick mainly to Instagram and Snapchat.

We have yet to see how these changes will affect the power of branded and original content, but the trend is definitely going up and brands should hop on board.

Celebrity Social Media Webinar by Hollywood Branded


Could Your Brand Use A Social Influencer Boost On Facebook?

Are you interested in learning more on how your brand can work with social media influencers? Download our infographic that provides case studies, rates and strategies for success when creating a social media influencer program.

social influencer infographic guide


 

Topics: Social Media Strategy

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Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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