HB Round-Up: Content Marketing 101


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Level Up Your Marketing Strategy

Today, traditional marketing is becoming less and less effective, which is good because it's leading to new innovative strategies. Enter content marketing, the strategic approach of creating and distributing online material that is attractive, engaging and valuable to an audience. 

No matter the size of a company, its online presence is its digital skin, and with this, they are able to project its brand’s message locally and even across the globe more efficiently. In this blog, Hollywood Branded recaps some of our favorite blogs featuring content marketing.

HB Round-Up Content Marketing 101

Content Marketing Part 1: An Intro To Content Marketing And Why Brands Need It To Survive

Many companies have forged what they believe to be a formidable presence online, while other companies are still scratching their heads in sheepish astonishment at their own lack of online presence and know-how. This digital footprint goes beyond the traditional digital advertising world of banner ads and pre-roll videos -- into what is known as content marketing.

In fact, content marketing is helping those companies that are so successful in growing their audiences by the thousands, and they are using techniques that are completely doable by any brand. Much more easily than many brand marketers may even suspect.  In part one of this two-part blog, Hollywood Branded provides a look into what separates Traditional Advertising and Content Marketing and why brands need content marketing to survive.

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Create Content That Consumers Pay Attention To

Content Marketing Part 2: Three Successful Content Marketing Strategies

If you read part one of this two-part blog, then congratulations! You now know the many ways not to advertise your brand; simply put, stop advertising and start creating content that brings people to you - wanting more. We even offered insight into first steps to take in adopting content marketing as your primary strategy.

Well, it's now time to offer some solutions to help you become the Master and Commander of content marketing. From videos, photos, podcasts, to blogs, content marketing is a surefire way to grab your targeted audience's preciously limited time. In this blog, Hollywood Branded reveals three successful content marketing strategies that were major hits with consumers. 

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Content Marketing Part 2

3 Content Marketing Tools You Should Be Using Right Now

We’re living in an age where the creation of content is more consistent than most of our tax returns. It seems like every website, brand, and agency alike has cracked the code to effective content marketing strategies.

Sure, they may have blogs and an engaging Instagram, but don’t be fooled by their fancy video content. Chances are, these businesses are using tools that you can apply for yourself! Better yet, some may even be free! We're here to give you options. In this blog, Hollywood Branded shows you 3 Content Marketing tools that you should be using right now!

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3 content marketing tools you should be using right now!

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Creating A Content Marketing Strategy

Whether you're an author, or a business owner (or maybe, both), you should be leveraging digital content to amp up your brand. Email marketing, social media, and podcasting are all incredibly useful tools. Yet, these marketing tactics will only give you results if you have your "why."  

Our CEO, Stacy Jones, recently sat down with Melanie Herschorn, who is also passionate about all things content marketing. In this blog, Hollywood Branded shares how to create a content marketing strategy from the expertise of Melanie Herschorn, who is the Founder of VIP Digital Content.

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EP286 Creating A Content Marketing Strategy-1

11 Ways To Use Content Marketing For Baby Boomers

One of the great things about content marketing and Product Placement is that it will work for any age range, from Gen Z, Millennials, Gen Xer to Baby Boomer. And it's worked all the way back to the first days of film and TV.  Remember James Dean and his combing his hair?  Well, that comb appeared in Rebel Without A Cause and the sales of Ace combs increased - but so did cigarettes when he starred in 1956 Giant and showed the 'glamorous' side of smoking to be the cool kid.  Even bare-chested Clark Gable in 1934's It Happened One Night impacted an entire category - but in a reverse, it caused men to stop wearing undershirts, and sales dropped.  

That is how product placement works - whether on purpose, or by accident, it has impacted thousands of brands across dozens of categorize over the years.  And when you up that branding to include messaging and provide a look inside the brand? It can make your sales soar. In this blog, Hollywood Branded shares 11 ways to leverage product placement and influencers to use content marketing for baby boomers.

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11 Ways To Use Content Marketing For Baby Boomers

Want More? 

These are just a small sampling of the many blogs that we have written about using content marketing to your advantage. Be sure to click the links below to learn more!

Still want to learn more? Check out our playbook and explore all there is to know about content marketing!

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