How You Can Make Events Work For Your Brand
Event activations, whether it's an award show, music festival, or corporate event, are a marketer's dream! Having celebrities, influencers, and a target audience all in the same space, with massive amounts of media exposure, is the perfect way for a brand to showcase its products and services.
From event sponsorships to merchandise, there are seemingly endless opportunities for amazing partnerships. In this blog, Hollywood Branded recaps some of our blogs featuring how events are perfect for showcasing products and lead to massive brand exposure numbers.
How Brands Can Activate At Sporting Events
We all have our favorite sports team, player, or even jersey design for those of us who are not die-hard sports fans. However, I would argue that sports are an aspect of everyday life for the majority of us that live in America - and even those globally. Whether it be through the NHL, MLB, NBA, or NFL, all the way to the English Premier League, sporting events offer brands an incredible opportunity to raise awareness through on-site experiential activations, branding, gifting, and much, much more.
Games of high caliber - like the recent Stanley Cup Finals - bring in fans and viewers from all demographics, locations, socio-economic classes, and other descriptors that allow brands to showcase who they are and what they do. Sporting events not only allow brands to increase awareness but also allow companies to get creative in their marketing strategies. In this blog, Hollywood Branded discusses ways how brands can activate at sporting events.
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Scale Your Reach With Content And Events
It's no secret that companies should be leveraging digital content to amp up their brand and reach new markets. Email marketing, social media, and podcasting are all incredibly useful tools, but there is one tactic that has been slept upon—virtual events.
Anna Tutckaia, an international entrepreneur and marketing expert, sat down with our CEO, Stacy Jones, to dive deep into digital marketing, the event space, and generating leads. In this blog, Hollywood Branded explores how to reposition your digital marketing, to convert by leveraging content and events to scale your reach.
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How To #20: Leverage Celebrity Talent At Events
Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried.
In reality, there are a lot of ways to mess up a celebrity endorsement based on little things you just didn't think of. In this blog, Hollywood Branded has provided an 8 step guide to leverage celebrity talent at your brand's next event for a partnership win-win.
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Events Brands Should Be Part Of
Behind every large event are many moving pieces. There's the planning of the event, budget, promotion, staffing, and much, much more. Part of the glitz and the glam of an event are the brands that help enhance the experience of attendees and viewers.
By activating during an event, brands can make a long-lasting impression on both in-person and virtual guests. By co-promoting the event, brands can increase the excitement around the occasion and even draw in some new customers. In this blog, Hollywood Branded shares the main events brands should be associated with.
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How To Make Your Events More Appealing To Brands
Sponsorship marketing. Whether or not you’re aware of it, you’ve definitely seen it. From sponsoring local community events to internationally known sports events, brands are always looking for ways to get their product, message, or service in front of their target consumer.
But how do these events and brands connect? Look no further than Larry Weil, TheSponsorshipGuy, the expert on all things sponsorship marketing. In this blog, Hollywood Branded explores what event producers need to know to get started and how to appeal to sponsorship brands.
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Want More?
These are just a small sampling of the many blogs that we have written about leveraging events to gain brand exposure. Be sure to click the links below to learn more!
- It Costs What? Hiring Musicians and Celeb DJ's For Corporate Events
- How To #21: Eleven Ways To Utilize Social Media at Brand Sponsored Events
- HB Round-Up: Event Activations
- Hollywood Branded At New York Fashion Week!
- The Best Brand Activations at Coachella 2022
Still want to learn more? Check out our video exploring case studies of celebrity endorsement deals to learn all there is to know!
