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HB Roundup: Music Marketing

Posted by Alexa Mancilla on December 7, 2020 at 6:15 AM

Music Marketing - The Next Big Thing? 

While live music may have been put on pause due to the global pandemic, that doesn't mean that the music industry is dead. Music is still being made, and with that, come some amazing opportunities for marketers! 

From music videos to lyric integrations, marketers have a myriad of opportunities to partner with musicians in their next ventures! Here at Hollywood Branded, we love seeing all of the amazing integrations in the music industry!  In this blog, Hollywood Branded recaps some of our best blogs on music marketing.


HB Round-Up: Music Marketing


Why Millennials Like Brands To Partner With Music Festivals 

While music festivals have been around for decades, it’s no secret that the popularity of events like Coachella, Lollapalooza, and Bonnaroo has exploded. And, of course, with more popularity, comes more exposure, which is precisely why sponsorship dollars spent on music events in 2017 is at $1.54 billion, up 4.8% from last year - which is the average yearly rate of growth over the last several years.

Clearly there's a lot to be gained for brands looking to market towards millennials, as this venue continues to be a gainful market to invest in. In this blog post we look at some of the top brands sponsoring music festivals, and why their sponsorships are so successful, and why millennials like brands to sponsor music festivals. 

Read more here

Why Millennials Like Brands to Sponsor Music Festivals


The Rise of Advertainment in the Music Industry

We are long past the days when the only advertisements were found in newspapers and magazines. Now, the average person is exposed to over 5,000 ads each day, making it increasingly important for advertisers to find innovative and effective ways to market their brands.

One underutilized outlet is through music – whether through the lyrics themselves or brand exposure in music videos. In this blog, Hollywood Branded shares our infographic on types of music artists brands can partner with, and explores the power of advertising in entertainment (known as advertainment) with music artists.

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The Rise of Advertainment in the Music Industry


Case Study: Product Placement In 5 Music Videos [Infographic]

Music is a driving force that unites generations, crosses geographic boundaries, and cements memories into visceral and easy to remember experiences.  Thanks to the digital universe, consumers can now watch music videos from their phones or their computers anywhere in the world at any time.   And companies have a phenomenal opportunity to advertise their brands to a global audience - for incredibly affordable rates compared to traditional advertising.  

Consumers see brands in music videos and hear brand mentions in song lyrics all of the time - often subconsciously.   But sometimes the product placement can be a little too blatant.  A little too in your face.  So, what makes a product placement a home run win? In this blog, Hollywood Branded looks at the immense amount of product placement in recent music videos and songs and discusses the most obvious top music video product placement case studies.

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Case Study: 5 Music Videos with Product Placement


How To Leverage Music Videos For Branded Content Partnerships 

A rapidly evolving media landscape is changing the way people consume content. For traditional film studios and television networks, this evolution is worrisome as it threatens the business model on which they have built their media empires.

But for marketers, the increase in content producers and digital platforms has created an explosion of new opportunities for branded content partnerships in the entertainment marketing space.  Nowhere is this opportunity clearer than in the streaming music videos space. Featuring a product in a music video is now easier than ever before, and a marketing strategy more brands should consider.  In this blog post, Hollywood Branded discusses how to leverage music videos for branded content partnerships, and the different decisions marketers face.

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Leverage Music To Market Your Brand


The Multifaceted Branding Power of The Music Industry

Any music video you engage with, any artist’s instagram you follow, and any commercial you watch is infiltrated with the ever-expanding branding market that is associated with the music industry. Brands are always looking for ways to engage with musicians, and although it may not be easy to land, the rewards are unparalleled. 

Music brings brands to the next level, and being able to secure an effective song or a big name artist can escalate your brand, almost immediately. In this blog, Hollywood Branded discusses why brands should partner with musicians and the different kinds of integrations that are possible within the industry.   

Read more here

The Multifaceted Branding Power of the Music Industry


Want More? 

The blogs featured above barely scratch the surface when it comes to pieces our team has written about music marketing. Check out even more below! 

Want to learn even more about the different types of music marketing? Be sure to take a look at our video explaining the best music to use to market your brand to each and every generation! 

The Music For Marketing Your Brand By Generation


 

Topics: Marketing Best Practices, Digital Marketing, Music