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Marketing Mistakes (And How to Avoid Them) Podcast Series
Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.
In this marketing mistakes episode, Hollywood Branded's CEO talks about the different results for a brand to hire a celebrity versus a celebrity influencer, and provides an infographic that helps show the differences.
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So Who Does Your Brand Want To Hire?
When a brand marketer calls our agency and says they want to do 'celebrity influencer partnerships' we know what they likely want to have happen as a result of a social influencer campaign - but often times what they think they are asking for isn't quite it.
Today, there is a very fine line nowadays between 'celebrity' and just 'a big-deal social influencer.' But a very different deliverable is achieved based on who you work with.
When someone says they want to partner with a celebrity for social media - sometimes they really do mean they want to partner with a major actor, musician athlete or personality. And we happily create those partnerships. But they are VERY different from a partnership with a social influencer.
In this infographic Hollywood Branded provides a look at the differences for a brand if they hire a celebrity or a celebrity social influencer.
These include costs, social reach and ability to create content - some very important factors that will massively impact a brand's campaign.
The Marketing Mistakes (And How To Avoid Them) Weekly Podcast
Want to learn more how product placement magic happens, what celebrity event activations exist or ways influencer partnerships help your sales? Visit HollywoodBranded.com to gain access to free content to learn which key tactics best fit your brand.
You’ll find surveys, webinars, daily blogs, e-books and guides, all created to make sure you have access to the best possible marketing practices. Don’t forget to join Stacy Jones for our next podcast conversation about Marketing Mistakes and How To Avoid Them and learn how to start making that entertainment marketing magic happen for your brand!
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Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.