Hollywood Branded's Top 10 Partnerships of 2024

Stacy Jones | January 4, 2025 at 1:36 PM

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Partnerships, Growth, and Success

Well, 2024 flew by faster than a Hollywood scandal hitting the tabloids, and here we are, already diving into 2025. Reflecting on the year, I’m amazed by what an incredible ride it has been, from being named on the Inc. 5000 list to forging groundbreaking partnerships. There were plenty of wild adventures along the way, like being featured in a Harry & Meghan documentary and navigating travel chaos during the F1 race in Budapest.

Despite the challenges, I’ve learned so much, and I’m so proud of the standout campaigns that defined 2024. In this article, Hollywood Branded highlights our most impactful partnerships and campaigns from the past year, showcasing how creative collaborations in product placement, celebrity endorsements, and licensing have driven remarkable brand success.

A Year to Remember

It’s not just about what we’ve accomplished this year - it’s about the people and partnerships that made it all possible. A massive thank-you goes to my incredible team at Hollywood Branded, who consistently find ways to make each year even more fantastic for our clients than the year before. Your creativity, dedication, and passion inspire me every day.

A special shoutout to Chelsea Collins, who just celebrated her 10-year anniversary with Hollywood Branded this year and also welcomed her third child (yes, three kids in the last four years!). Chelsea, I’ll say it again - you’ve become an even better leader and manager of people since becoming a mom. Your ability to balance it all with grace, strength, and humor is nothing short of inspiring. I’m so grateful for everything you bring to the team, and I’m incredibly proud of all you’ve accomplished, both professionally and personally.

And a giant thank-you goes to my husband and Hollywood Branded's COO, Ian Drummond - truly the glue that helps hold so much together for me. Ian, your support, patience, and ability to help keep everything running smoothly (even when chaos reigns almost every day) mean the world to me.

So, without further ado, while it was tough choosing which to highlight - let’s dive into 10 of our team’s favorite moments from this year!

In no random order - except for #1, which truly deserves the top spot as the ultimate proof of how well product placement works - here are some of our campaigns that defined this year. Be sure to check out the video or case study for each to see the magic in action!

Expensify x F1 Movie

Expensify’s placement in the upcoming F1 movie hit the fast lane when Jim Cramer spotlighted the teaser trailer on CNBC’s Mad Dash, calling it “smart marketing.” He urged his viewers to buy the stock, and the results were jaw-dropping: 17 million shares traded in a single day and a market cap increase of over $37 million.

Does product placement work? This case doesn’t just answer the question - it leaves no room for doubt. In fact, it raises an even better question: Why wouldn’t any brand want to do product placement? 👉 Watch the video to see how this stock run unfolded.

Govee x Nights of the Jack

Govee lit up Halloween in a way we’ll never forget. Their smart lighting transformed the Nights of the Jack month-long event into an immersive, glowing spectacle, complete with a haunted house and a trail that wowed families and celebrities alike.

Watch the KTLA news segment and check out this article we wrote to see how Govee brought this event to life.

Monterey Bay Aquarium x Jeopardy!

To celebrate 40 years of marine conservation, Monterey Bay Aquarium took over a category on Jeopardy! This was a massive win as millions of viewers tuned in to learn about the incredible work and scientific research the aquarium does to protect our oceans.

Watch the takeover and see how education and entertainment combined for this memorable campaign.

Queer Eye x King’s Hawaiian Slider Sunday

There’s nothing quite like King’s Hawaiian Sweet Slider Buns, and this partnership with Queer Eye proves it. The cast showed how these delicious buns bring people together for Slider Sunday, inspiring fans to turn an ordinary meal into a cherished tradition.

Watch part of the segment to learn how King’s Hawaiian make every Sunday special. And let’s be real - every day of the year becomes special with King’s Hawaiian!

DJ Khaled x Aurezzi Launch

One of our favorite celebrity partnerships of the year is this partnership. When Aurezzi, a luxury oral care and lifestyle brand, teamed up with DJ Khaled, the result was nothing short of spectacular. From influencer buzz to a fanastic launch, this partnership blends Khaled’s larger-than-life personality with Aurezzi’s sophisticated craftsmanship, driving sales and positioning the brand as a leader in luxury.

Check out some of the highlights and see this larger-than-life campaign in action.

Essie x RuPaul’s Drag Race: All Stars

Essie nailed it - literally. Their bold nail polishes became a staple for contestants on RuPaul’s Drag Race: All Stars, helping them complete their glam. The partnership sparked a wave of creativity among fans who could recreate the looks at home.

Watch to see how Essie embraced individuality.

Pilot Pen x The Kelly Clarkson Show

Five years strong, Pilot Pen’s partnership with The Kelly Clarkson Show keeps delivering. By showcasing their G2, FriXion, and Precise pen lines in every episode, Pilot has solidified its status as the go-to brand for pens that combine quality with style. Every holiday season, we also team up for a week-long segment featuring a letter-writing campaign to Santa - a fun, heartwarming tradition that spreads holiday cheer.

Watch this season's "ho ho ho" writing moments and see how Pilot Pen makes the holidays magical.

Old Navy x Summer House

Old Navy made a splash on Summer House as the cast shopped for stylish yet accessible fashion that fit their vibrant lives. This seamless feature connected with viewers looking for trendy, affordable options they could make their own.

Watch the scene to see how Old Navy turned heads on-screen.

St. Dalfour x Emily in Paris

This licensing collaboration brought St. Dalfour’s French elegance to the forefront, aligning the brand with the aspirational lifestyle celebrated in Netflix’s Emily in Paris. It not only expanded e-commerce and retail opportunities but also captured the hearts of fans drawn to all things chic and Parisian. This chic collaboration included influencer unboxings and debuted at France's prestigious SIAL 2024, where the Emily in Paris gift set - a trio of 100% fruit spreads - stole the show. Celebrated by Linéaires as one of the top 10 innovations of the event from the 7,200+ brands attending, the partnership blended St. Dalfour’s French heritage with modern pop culture, capturing global attention and elevating the brand’s luxury appeal.

Check out the super cute collection in the image below!

Pilot Pen x Mean Girls

Pilot Pen’s campaign for Mean Girls: The Musical delivered big results, driving well over 25 million impressions - and still counting. From in-film product placement to a co-branded commercial and influencer activations, this campaign turned a cultural moment into a sales phenomenon, with the exclusive pink pen line becoming a #1 Amazon seller - and selling out in record time.

Watch the video to see how Pilot Pen leveraged the power of pop culture.

Here's to 2025!

From jaw-dropping campaigns to personal milestones, every experience has brought growth and valuable lessons. I’m incredibly proud of the work we’ve done with our clients, and I’m excited for the future of Hollywood Branded as we continue to push boundaries, innovate, and create meaningful connections. Here’s to another year of success, creativity, and collaboration – bring on 2025! If you're ready to create impactful partnerships and elevate your brand through innovative strategies, don't hesitate to get in touch with us – we’re here to bring your vision to life.

Eager To Learn More?

As we look back on these milestones, it's also a great time to explore other insightful articles on brand partnerships, influencer marketing, and pop culture trends that continue to shape the industry.

Want to stay in the know with all things pop culture? Look no further than our Hot in Hollywood newsletter! Each week, we compile a list of the most talked-about moments in the entertainment industry, all for you to enjoy!