<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">
ABOUT US  |  PODCAST  |  SERVICES  | CONTACT


Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030








TRENDING INFLUENCER MARKETING NEWS

Where brand marketers learn how to increase sales by using branded content, celebrities & influencers

JOIN OVER 30,000+ MARKETERS WHO READ OUR BLOGS! SIGN UP HERE:


Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
 
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
 
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
 
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Hollywood Branded In The News:  How A Movie Bomb Impacts A Brand's Image

Posted by Stacy Jones on October 10, 2016 at 3:20 PM

Is There Any Such Thing As Bad PR?

It's an age old question much - and hotly - debated:  is there any such thing as bad PR?  Obviously in the world of movie making, if a brand is seen in a negative light, our immediate answer is yes. Negative is no good.  

But what about when the on screen depiction is good - even great - but the production itself isn't quite reaching the stellar box office success everyone initially expected it to be?  Does that mean it was a bomb of a partnership?  In this blog Hollywood Branded shares what our agency's CEO had to say when interviewed by Larry P. Vellequette of Automotive News on how a feature film partnership weighs on the brand's image.   

 


HB_News_-_Auto_news.png


From The Article...

"Even box office bombs can be valuable, and efficient tools for marketers and the products that are placed in them," says Stacy Jones, CEO of Hollywood Branded, an entertainment marketing agency near Los Angeles.

In this case, "Ram is getting into eyeballs without having to pay the incremental media dollar," Jones said. "Not only do you have the theatrical run, but then a film like this goes to streaming video, video on demand ... and Ram is there for the life of that product."

Jones said product placements in films offer brands a way to stand out in a crowded marketplace, especially as streaming services and digital video recorders limit the reach of traditional TV commercials.

"There is a lot of value there, even if the film is a horrible bomb," Jones said. "As a marketer, you can hit a segment audience, target a specific consumer demographic" with a product placement in a genre film.

Said Jones: "Now Ram has something that differentiates itself."

Read the article here!


The Leverage and Reach Of A Hollywood Movie

Today, we are in an unprecedented crowded marketplace.  Consumers are marketed to every moment of the day, nonstop.  A Hollywood movie - regardless of it being a a big box office action film, a romantic comedy or an indie sleeper hit - builds a fan base. And when a brand is interwoven into the scenes of that film property, it gets noticed.  Big time.  And lives forever.

And that relationship gets taken off the big screen and into the memories of a fan base that no ad can reach at the same level.


Get Your Brand On Screen

Have you ever wondered how a comprehensive product placement program works?  Or do you want to know how to create a promotional partnership strategy with a movie partner?  This video will answer all of your questions as it shows the steps and processes taken by Hollywood Branded that lead to your brand increasing both consumer engagement and sales!

How Product Placement Works Video

 


 

Topics: Public Relations

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Content Marketing Library From Hollywood Branded

Search this Site

Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
 
Join the thousands of marketing professionals who read our newsletter.
 

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

Recent Posts

the cost of doing entertainment marketing