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examples of product placement
Product Placement Success Stories
 
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
 
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
 
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

How Brands Use NBA Players In TV Ads

Posted by Stacy Jones on July 19, 2016 at 1:17 PM

7 Basketball Stars Become The Selling Point For Three Brands

Famous and talented basketball players have long been featured in celebrity endorsement ads. In fact, Michael Jordan's Gatorade endorsement and subsequent ads are considered by some as being the greatest celebrity endorsements of all time. His Super Bowl ad makes #12 on our list of the Greatest Celeb Super Bowl Ads Of All Time.

In this blog, Hollywood Branded takes a look at the latest celebrity endorsement ads from Apple, Verizon and Foot Locker, featuring Lebron James, Kobe Bryant and Ben Simmons.


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Kobe Bryant - Off Of The Court And On Your Screen

Kobe Bryant has wasted no time finding other lucrative uses for his time after his retirement from the LA Lakers. In this new spot from Apple, he discusses Michael B. Jordan (Creed breakthrough star) playing his younger self in a hypothetical upcoming film.

As Jordan reflects on playing a Bryant battling against "Father Time" - rather than the highlight reel Bryant asks Siri to pull up. To help Kobe get the idea, he asks Siri to pull up The Curious Case Of Benjamin Button and fast-forward to where Brad Pitt's character is seen in makeup that portrays him as a very old and withered man.

Kobe's reaction is swift and hilarious. Check it out: 


Lebron James - Verizon's New Spokesperson

Lebron James, fresh off his NBA title, is the new celeb featured in Verizon's ad campaigns. In the spot, a young student is hiding his phone behind his physics textbook. Lebron James interrupts his watching to tattle-tale... yet informs him the teacher can't hear because James is in his head.


Footlocker Pulls In Serious NBA Starpower

This new ad from Footlocker features #1 draft pick Ben Simmons chatting with his new league-mates including Karl-Anthony Towns, Devin Booker and D'Angelo Russell.

He wants to know what life is like now that he's in the NBA. Each player gives their own piece of advice... until we reach D'Angelo Russell who just throws Simmons' phone into the ocean. 


How Can You Get Your Brand Involved With Celebrities?

Are you interested in learning how to successfully partner celebrities to your brand - without spending a million?  Watch this short webinar to learn Hollywood insider tricks to create and kick start an entertainment marketing campaign that is the perfect extension for your social media program.

Celebrity Social Media Webinar by Hollywood Branded

Topics: Celebrity Initiative, Creative Content, Sports Marketing

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Content Marketing Library From Hollywood Branded

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Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

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