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Product Placement Success Stories
 
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
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Guide For Hiring Social Media Influencers
 
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
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How To Get Celebrities To Your Event
 
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

How Do Women Like To View Branded Content? [Infographic]

Posted by Alexis Tawater-Tiedemann on September 20, 2017 at 9:32 AM


The Way Women Prefer To See Original Content Created By Brands

In a recent survey of 13,000 U.S. women in generations X, Y and Z by Influenster.com, it was revealed that 87% of women view branded or sponsored content in a positive light.  

This is great news for brands who fit naturally with branded or sponsored content, such as beauty, technology, lifestyle and wellness. In this blog post, Hollywood Branded takes a look at an infographic from AdWeek based on a recent survey about the ways in which women enjoy branded content.


Branded Content Ad Age Infographic Blog (1).png


Inside The Survey

Within the survey, it was revealed that women prefer their branded content to be genuine and relatable. When asked when women enjoyed branded content, 56% picked authenticity as a reason, 56% picked creativity as a reason, and 53% liked storytelling. However only 3% said they liked political content.

It also revealed that while social media is still the main source of sponsored content for viewers, which platform is defined by age group. While Gen X prefers Facebook, Gen Z uses Instagram and Snapchat.

All of this information is great to know for brand marketers. You know your sponsored content has the ability to market to women and this survey tells you just how.


The Infographic

This infographic from AdWeek breaks down Influenster's survey, showing us just how women of each generation enjoy and digest branded content.

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How Can Your Brand Benefit From Sponsored Content & Influencers?

Are you interested in learning more on how your brand can work with social media influencers? Check out our blog about 4 Reasons Why Branded Content Is Better Than The Traditional Ad Spot and download our infographic that provides case studies, rates and strategies for success when creating a social media influencer program.

The Only Guide You Need To Hire Social Influencers E-Book

Topics: Celebrity Initiative, Creative Content

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Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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