As A Brand Manager, Why Should I Care About Leveraging Instagram?
There are an overwhelming amount of social media platforms, and it's hard to figure out which platform you should focus on. You may have tried Facebook and Twitter with some success (maybe!) but of all platforms that engage, there is one you should add. Immediately.
That platform? Instagram. If you want to expand your online presence, Instagram should be added to your do-it-now bucket list. Why? Because it is the IT platform that everyone is moving to. And it's only going to grow. In this blog Hollywood Branded's how to video shows why brands should be on Instagram and 10 ways how to promote Instagram posts to get higher engagement.
So The First Question - Why?
Here are a few reasons why your brand should use Instagram:
- 7.5 million daily users engage Instagram
- 27.6% of the U.S population use Instagram
- Over 502,102 average profile interactions
- Instagram has over 300 million active users and counting.
For a more detailed infographic and in-depth tips, check our How 13 Article: 10 Ways to Create More Successful Instagram post.
Still Not Convinced?
If you've heard that "a pictures speaks a thousand words" know that a video like you can have on Instagram speaks a million.
Both image and video posts tend to have much higher engagement. Of course, other platforms have this kind of video feature, but what makes Instagram different is that it is simple and visually appealing, without the sidebars, bars and ads which typically distract and take away engagement from your post.
10 Steps For Brand Managers To Increase Instagram Followers
In our video below, Hollywood Branded provides you with 10 easy to do steps - and how to do them - for brand managers to create more successful Instagram posts to promote your brand. Check it out and let us know what you think!
Remember The 10 Basic Ways to Make A Successful Instagram post
- Show your brand’s style and personality in each picture
- Keep the caption short, but don’t be afraid to #hashtag
- Tag people!
- Post often but not Twitter-often
- Post around 2 am and 5 pm
- Host contests or giveaways
- Ask questions
- Add your location
- Use frames and collage
- Follow other users
Ready To Start Working With Instagram Influencers?
Now that your own content is going to be even more engaging, are you ready to start workign with Instagram influencers? That's the next step to our content strategy! Share your social media strategy or set a time to chat with us, we'd love to exchange some digital marketing ideas with you!
Want to learn more about how your brand can work with influencers? Download The Only Guide You Will Ever Need To Social Influencer Marketing to help you get started on your way!