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Jennifer Lawrence Is Every Brand's Dream Celebrity Endorser

Stacy Jones | December 10, 2013 at 5:20 AM
Stacy Jones

J-Law: America's Sweetheart

Though Catching Fire was dethroned of its number one spot at the box office this past weekend, its leading lady still wears the crown.

The Fans Have Spoken

In a recent poll, we asked our followers:

If you were asked to name a young Hollywood star today whose name attached to a project alone has the ability of commanding large audiences to see a film, who comes to mind?

And the most common response? Jennifer Lawrence.


Talent, Charm, and Beauty

This year has definitely been one for the books for Hollywood’s hottest young actress, who has currently taken the number one spot on People With Money’s Top 10 Highest-Paid Actress List with $96 million in combined earnings for 2013.

Not only is the actress the powerful leading lady in the mega blockbuster Hunger Games franchise, but her versatility landed her an Oscar win for her role in Silver Linings Playbook. Many predict following her highly acclaimed performance in American Hustle that she could have a second coming soon – dependent of course on the politics of the Academy. That would mean two Oscar wins by the age of 23.

And it goes well beyond her talent. From candid interviews, to tripping on her way to the Academy Awards stage to accept her Best Actress-win – with every move she makes, her fan base grows.

She is extremely likeable by all types of audiences, which is one of the reasons why the Hunger Games franchise has been doing so phenomenally (so far, the second installment of the franchise has grossed $673M globally). Women love her because of her realness – the fact that she seems to be well-grounded despite her overwhelming success.

Her ability to laugh at herself and not just accept, but embrace, her “imperfections” is endearing. She is not the typical Hollywood Barbie Doll. She is confident, she is self-aware. She is funny and relatable (have you searched her online memes lately?). And for the same reasons she is admired by women, she appears sexy to men.


The Perfect Celebrity Endorser

With all that being said, it will be no surprise when corporations begin to engage her as their celebrity endorser – after all, she’s America’s current sweetheart.

Her first major deal was with big time fashion house Dior in late 2012. Though she has not done any major deals since, we are interested in seeing who will succeed in inking a deal with one of the most influential, versatile and widely-appealing young stars today. Such a massive and active fan following like Lawrence's is also crucial for a perfect endorsement.



Learn More

Are you interested in learning how to successfully partner celebrities to your brand - without spending a million? Watch this short webinar to learn Hollywood insider tricks to create and kick start an entertainment marketing campaign that is the perfect extension for your social media program

Sources: The Guardian, The Hollywood Reporter, Entertainment Weekly, MediaMass.net

Topics: Celebrity Partnership, Strategic Partnerships

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.