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Lupita's Lip Balm Sales Prove The Power Of Awards Season

Stacy Jones | March 12, 2014 at 7:00 AM
Stacy Jones

Rise To Fame

The phone call Lupita Nyong’o received a few weeks before accepting her diploma alongside her fellow Class of 2012 Yale Drama graduates would be a life-changing one.

Ever since she received that call from Steve McQueen saying that she’d been cast as Patsey in '12 Years A Slave,’ Lupita has catapulted to A-List status, seemingly overnight. Her highly acclaimed performance resulted in recognition and awards of all types, including the coveted “Best Actress in a Leading Role” Oscar. Not only has Nyong’o managed to establish herself as a seriously gifted Hollywood actress in less than a year, but her poise and slender frame has garnered her serious attention in the fashion world.

The Oscar Effect


Thanks only in part to her nomination, she has been a fashion favorite on the red carpet all awards season, and has graced the covers of such top fashion magazines as W magazine, Vanity Fair and Dazed & Confused. From her film portrayal, to her red carpet fashion, and through her presence in interviews, Lupita has won over the hearts of many (keep an eye out Jennifer Lawrence). And it was very clear just how famous she has become during this year’s Academy Awards, before she had even accepted her Oscar.

When host Ellen DeGeneres collected money during the viral pizza stunt, Lupita handed over the only thing in her purse to help contribute to the cause - her Clarins lip balm. “Lupita’s lip balm! That’s worth something!” DeGeneres loudly exclaimed.

And how right she was. Overnight Nyong’o’s lip balm – the HydraQuench Moisture Replenishing Lip Balm, to be exact – sold out across the country. It was a viral hit on social media, complete with its own hashtag and GIF images. Aside from her role in Non-Stop alongside Liam Neeson, in theaters now, Nyong’o has not yet been confirmed for any other projects. Keyword: Yet. Not only is she now extremely sought after for film projects, it won’t be long before brands line up around the corner in hopes to ink a deal – and capitalize on those future lip balm in a purse moments.

Not only is she an immensely talented actress, but a unique, high-fashion beauty. She is well-spoken, educated., innocent, yet with quiet strength and sophistication. Her overall likeability, propelled by way of an aspirational, epitomized Cinderella story, make her the current dream brand endorser.


Learn More

Hoping to give our brand a piece of the awards season spotlight? Check out our blog article!

Celebrity endorsements are more effective than you may think! And they're not the only tactic you can incorporate in your entertainment marketing mix. Download the results of our 2015 Entertainment Marketing Survey to learn more about the tactics that consumers and other brand marketers think you should be using.

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Topics: Celebrity Partnership, Strategic Partnerships, Event Activations, Public Relations

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.