We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful.
The Beauty Brand And The Celebrity
Beauty brands are no stranger to using celebrity endorsements as an entertainment marketing strategy to promote their brands. Walk into any drugstore’s cosmetic aisle and you will be greeted by a series of familiar and beautiful faces belonging to A-list celebrities from all over the globe. Creating brand and product awareness through the use of a celebrity revitalizes the brand, creates leverage for exposure and promotes the product’s appeal.
Jennifer Aniston And Aveeno
Jennifer Aniston has been the face of the beauty brand Aveeno since January 2013, replacing the brand’s previous spokeswoman, Daniella Van Grass. Aniston has been partnered with Aveeno for almost two years and at present shows no sign of stopping her run. No stranger to brand endorsements, Aniston has previously endorsed Smart Water, L’Oreal, Living Proof Haircare (she is a co-owner of the brand), and is the face of her own perfume product.
Why Jennifer Aniston Is A Good Choice:
Want To Learn More About Celebrity Endorsements?
We think that Aniston is overall a good fit for the Aveeno brand, and look forward to seeing how this partnership is grown. What do you think?
Remember, celebrity endorsements aren't foolproof! Read more about creating a safety net when investing in a celebrity endorser.
Are you interested in learning how to successfully partner celebrities to your brand - without spending a million? Watch this short webinar to learn Hollywood insider tricks to create and kick start an entertainment marketing campaign that is the perfect extension for your social media program!
Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.