<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">

Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030


Where brand marketers learn how to increase sales by using branded content, celebrities & influencers


Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Marriott Hotels are Re-Branding With Help From Content Marketing

Posted by Stacy Jones on December 15, 2014 at 10:30 AM

Marriott Has A Big Plan For Entertaining Content

Marriott Hotels recently announced their plans to develop, produce, and distribute several entertainment projects – particularly honing in on content marketing. The project has been designed with the millennial market in mind, and hopes to appeal to the millennial traveler by re-branding the Marriott image and bringing it into focus with a younger market.


Marriott Wants To Break Into The Millennial Market
Marriott has over 4,000 hotels in 78 countries, and is the world’s largest hotel company. Their new aim is to create entertainment and travel lifestyle focused marketing campaigns to tap into the millennial market – among other demographics. The campaign’s strategy has developed digital content with a particular focus on niche topics that can be easily purposed for the millennial’s digital media oriented lifestyle. Heading this new campaign tactic is Karin Timpone, who was named Marriott’s global marketing officer in 2013. Timpone has been quoted stating that her desire for this campaign is to create entertaining content that can be distributed across multiple viewing platforms, and that moves away from the traditional style of a hotel marketing campaign that focus on exclusively on selling rooms and speaking at consumers.


Marriott’s move into entertainment began with a partnership with AXS TV, with the production of “The Navigator Live,” a Renaissance Hotels branded TV series. The series features live performances by bands, and how they explore cities, restaurants and local entertainment while traveling and on tour.

David Beebe is the man running the new Marriott studio, and spearheading the project. Beebe has built the idea around the success of similar projects run by corporations such as Red Bull, with the obvious idea that if it worked for an energy drink maker like Red Bull, surely it will work for a hotel chain operator. With sights set on becoming the largest publisher of lifestyle, Beebe wants to turn Marriott’s current platforms into a network that can distribute entertainment.


Where Can You Find This Content?

Marriott will be self-hosting the content through their owned resources, which include websites, in-room TV, mobile platforms, and the Marriott reward program. These properties provide an established network to distribute and host entertainment.

Do you think your project has what it takes to be a brand vehicle

It's proven - entertainment marketing works!  We conducted a survey to see what consumers and brand marketers think works, and what doesn't.  Download the results of the survey today to learn more!

Download The 2015 Survey Results



Topics: Celebrity Initiative, International Partnerships, Strategic Partnerships, Event Activations, Social Media Strategy

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Content Marketing Library From Hollywood Branded

Search this Site

Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
Join the thousands of marketing professionals who read our newsletter.

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

Recent Posts

the cost of doing entertainment marketing