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Millennials Are Multi-tasking And Constantly Consuming Media

Stacy Jones | March 14, 2014 at 4:37 AM
Stacy Jones

The Defining Statistic


According to a new study conducted by Statista, the Millennial generation is consuming media at a rate of as many as 18 hours a day.  The majority of that time is comprised of browsing the Internet, with Social Networking at a close second.


Multiple Modes Of Content

It should be noted that we live in an age in which these time categories intermingle: While watching the season finale of 'True Detective' as an example, the millennial is also tweeting about it on mobile, their laptop is open with tabs open to Facebook, Pandora, and a Google Search window for classwork research.

tabs

What does this mean for marketers? Millennials are engaged in content that is viewed as entertainment, and they are doing so simultaneously across multiple screens. Rather than trying to create a new piece of that pie when the Millennial’s daily routines and interests aren’t likely to sway from the current trend of immersion, a marketer's best bet is to reach them through an existing piece – such as integration into TV, film or video content.

 


Learn More

Are you interested in integrating product placement into your entertainment marketing mix, but simply don't know where to start? There is so much more to product placement than you may think, and it is important to be educated about the key tactics to best fit your brand. Download our Product Placement 101 Infographic to start learning more today!

product placement 101

 

Topics: Social Media Strategy, By Generation

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.