Podcast Episode 21: Mobile Phone Product Placement Case Study


Table Of Contents


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones reveals the secrets to success in this mobile phone product placement case study and provides an infographic with more detail.  

Get The Podcast Transcript

Visit our podcast page to download the full transcript!  

A Real Life Case Study

In our podcast and infographic, we share a real life case study demonstrating how brands can secure product placement trade out opportunities in Hollywood.  In fact, establishing and developing your brand's relationship with Hollywood can get you mega results – at a very affordable price.

Our agency, Hollywood Branded, spent over 8 years building opportunities for BlackBerry phones to be featured with characters and scenarios on screen that matched similar types of demographics that their executive marketing team wanted to replicated in real life.  Traditionally those were business users, but over the years our show targets, just like the brand’s marketing targets, moved over in to the general consumer realm.  And then back over to the business and enterprise side.  Our team was super successful – securing literally billions of impressions over the years.  Yep, BILLIONS!

product placement guide

BlackBerry has a very long and strong relationship with Hollywood. 

  • Washington politicians  - think Kevin Spacey on House of Cards, Julia Louis-Dreyfus in Veep or Kerry Washington in Scandal,
  • Military or FBI storylines with Matt Damon in Bourne Legacy, Claire Danes in Homeland, Patriot or Zero Dark Thirty,
  • Medical or Forensics with shows like Bones, The Following, Grey’s Anatomy or Hannibal),
  • Legal scripts with Tyler Perry in Gone Girl or Robert Downey Jr. in The Judge,
  • Journalists – literally everyone on Newsroom had a BlackBerry, Businessmen like Neil Patrick Harris on How I Met Your Mother, or Rob Lowe on Parks & Rec, Writers,
  • Sports and Talent Agents with Amy Adams in Trouble With The Curb, Larry David in Curb Your Enthusiasm or Jeremy Piven in Entourage…

All of these are home run examples of business based storylines that aligned with real-life usage of the BlackBerry brand. 

Check out BlackBerry's own blog which discusses even more films and TV shows our agency secured placements with.

And most impressively, not once was a single dollar spent on any of those product placements we secured.  All of those billions of impressions did not have a single dollar paid to a production company.

Infographic On Why This Multi Year Campaign Was Successful

So what were the reasons we made BlackBerry’s partnership with Hollywood so successful - and at such a low cost?  

Simple.  For five very important reasons.  All of which are discussed in our podcast, and provided in below in this infographic. 

Read on to learn how BlackBerry received so many impressions for zero dollar cost.

Hollywood Branded Mobile Phone Product Placement Case Study.png

Download The Infographic Here

The Marketing Mistakes (And How To Avoid Them) Weekly Podcast

Want to learn more how product placement magic happens, what celebrity event activations exist or ways influencer partnerships help your sales?  Visit HollywoodBranded.com to gain access to free content to learn which key tactics best fit your brand. 

You’ll find surveys, webinars, daily blogs, e-books and guides, all created to make sure you have access to the best possible marketing practices.  Don’t forget to join Stacy Jones for our next podcast conversation about Marketing Mistakes and How To Avoid Them and learn how to  start making that entertainment marketing magic happen for your brand!   

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