Shock Waves Felt Around Your State
Did you know that there is actually a way to tell what viewers' favorite TV series are - by state? It makes sense that people flock towards ideas and beliefs that may mirror the communities they live in, but CableTV.com has taken it one step further to pull back the curtain on what shows are hot - where.
So take comfort in knowing that neighbors and family members alike are tuning in to the same shows in a big way. Or twitch your nose in disbelief - as certain reality shows can be a bit eyebrow raising. In this blog, Hollywood Branded shares what are the top three reality series in each state, so brands can better target their core consumers through product placement in these, or similar series on a regional basis.
They Like WHAT?!?
CableTV.com went in and analyzed IMDB (we LOVE IMDB - and use www.imdbpro.com on a daily basis) and Google Trends to find the top shows by each state. The research concluded that viewers basically like to watch reality series that align with their general interests of their states. So take a look below, and let us know if your state is spot on - or dead wrong in your opinion!
This is what CableTV found: "Generally, viewers love to indulge in reality shows that reflect their own regional interests. Many of the popular reality TV shows in each state reinforced regional stereotypes and clichés. People in the South seem to enjoy watching the redneck branded, gun-toting Robertson family from Duck Dynasty. States infamous for polygamy embraced Sister Wives as their own, while those in the harsher New England climates preferred to test their skills with Survivor."
The States & Their Top 3 Favorite Reality Series
Arizona
Arkansas
Alaska
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
- Love & Hip Hop
- Real Housewives
- American Idol
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
- Duck Dynasty
- Love & Hip Hop
- Naked & Afraid
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
So Now What?
Now that you can see what the trend is by state for favored reality programs, you can truly start targeting your consumer market by regional interests. Possibly scary for many brand marketers as some of these shows... aren't so family brand friendly.
Is Product Placement right for your brand? Watch this video to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see!
