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Now Brands Can Create Brand Licensing Extensions From Netflix Original Content

Stacy Jones
Stacy Jones
February 15, 2017 at 10:10 AM

2 minute read

Just When You Think Netflix Can't Get Bigger - It Does

Netflix seems to be "the wheel" of modern entertainment. It has completely redefined the way viewers consumer entertainment, and it's constantly growing and expanding, with improvements to the platform itself to critically acclaimed original content. 

Coming off an Emmy season that saw the digital service as the third-most nominated platform behind HBO and FX, Netflix continues to grow, with new shows and seasons being announced, even during Super Bowl 2017 (Check out our blog on Eggo & Stranger's Things).  Now Netflix is capitalizing on their success by releasing plans to sell merchandise for some of their biggest shows. In this blog, Hollywood Branded looks at how brands can create brand licensing extensions from Netflix's original content.

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Netflix's Merchandising Plan

Netflix's series have drawn fans from all over the world. From cult hit Stranger Things to long-standing, beloved series like House Of Cards and Orange Is The New Black, Netflix has a wide variety of fans consuming their original content.

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The company has evolved from just a movie platform to a media giant. They have recently purchased a sound stage in Hollywood to produce even more content and, according to an online job posting, they are now looking for someone to head up their new merchandising strategy.

This makes sense. Capitalizing on the success of their series with comics, books, toys and branded merch is a brilliant next step for the company. Part of the job listing reads, "We want licensed merchandise to help promote our titles so they become part of the zeitgeist for longer periods of time."


What This Means For Your Brand

The expansion of Netflix is important for brand marketers. Not only will product placement be amplified with added marketing of the show itself, but there may be more opportunities for brand marketers to pair with individual shows to create merchandise and extend the partnership off screen - something Netflix has been adamently against.

It's imperative for brands to keep up with the ever changing world of entertainment in order to stay ahead of trends in Hollywood as well as on social media. Sign up for our blog to get weekly updates on the latest insider scoop of the entertainment business.

Traditional Advertising Not Working For You?

Before you spend another dollar on traditional advertising, consider the use of product placement/brand integration in your entertainment marketing strategy. Watch our video to learn techniques to conquer common advertising challenges!

Learn solutions to 5 common advertising challenges

Topics: Strategic Partnerships, Creative Content, SVOD Content - Placement

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.


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