<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">

Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030


Where brand marketers learn how to increase sales by using branded content, celebrities & influencers


Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Spike Rebrands As Paramount With Original Cable Series

Posted by Alexis Tawater-Tiedemann on October 9, 2017 at 9:49 AM

How Spike TV Is Rebranding And Fighting For Cable Viewers

Okay, at this point we all know that streaming services are coming full force after cable networks. And by now, you've likely noticed that many people are "cutting the cable" in favor of a streaming service or a bundle of them, as has been a recent trend. And the quality of content from streaming services is phenomenal.  This year alone, HBO led the Emmy's with 29 wins, Netflix followed closely with 20, and Hulu took home the top prize for A Handmaid's Tale.

However, broadcast and cable networks aren't ready to go down without a fight. Many, like NBC and FX have been bouncing back with great shows. Others are rebranding their entire network, and preparing to release some killer original cable content. In this blog, Hollywood Branded looks at how Spike is fighting cord cutters with their recent rebranding as Paramount Networks and the original cable series they will be releasing as they fight for viewership.

Spike Rebrands As Paramount Network With Original Cable Series (1).png

Spike Gets A Facelift - Becomes "Paramount Network"

Spike TV is a cable and satellite channel that traditionally targeted males.  Owned by Viacom, it is known for series like the CSI franchise and Bar Rescue. However, in the fight for cable networks to keep and even grow their audiences, the network has announced that they will be rebranding as Paramount Network come January 18. And broadening their content to grab more of the female market share.

This new network will come with its own new series, and they are certainly not lacking a star-studded appeal. The show American Woman will star Alicia Silverstone as a strong and unconventional 1970s housewife in the 30 minute comedy that looks to be a contender for big conversation in the national feminist discussion.

american woman paramount network.jpg

The network will also be adapting the dark comedy and cult classic movie Heathers for TV, drawing a wide audience of both the film's original fans and those of the stage adaptation. This version of the series however will take place in modern-day high school with a cast and storyline aimed at a more Generation Z audience - and already establihed wtih a huge following. 

Heathers paramount network instagram promo.png

Of course, one of its biggest draws, and the show that will kick off the network's premiere, is Spike's own Lip Sync Battle, hosted by LL Cool J, featuring A-list stars facing off in lip syncing performances against each other. There will also be a six-part series on the events at Waco that will star Taylor Kitsch, Michael Shannon and John Leguizamo.

How Product Placement &  Co-Promotional Marketing Works

What Does This Mean For Brand Marketers?

The important thing to note is that while television content is certainly trending towards streaming and social media platforms, the big boys at cable and broadcast network TV aren't just going by the wayside. These networks will push to create better and better original content to fight those streaming services - and they have the money and connections to do so.

Brand marketers looking to get their brand involved in an entertainment marketing strategy should keep their ear to the ground for entertainment trend shifts at any given moment. Getting your branding or product on a show like American Woman may not seem like a big deal now, but with a stellar cast and the producers of Shameless, it's looking like a sure-fire success that will offer major office water cooler conversations.  Check out this blog we wrote on how brands win by leveraging SVOD product placement

New Call-to-action

Want To Get Your Brand Involved In Product Placement With Original Cable Series?

Are you interested in integrating product placement into your entertainment marketing mix, but simply don’t know where to start? There is so much more to product placement than you may think,  and it is important to be educated about the key tactics to best fit your brand. Download our Product Placement 101 Infographic today to start learning more!

Click to download our product placement 101 infographic

Topics: Creative Content, Digital Marketing

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Content Marketing Library From Hollywood Branded

Search this Site

Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
Join the thousands of marketing professionals who read our newsletter.

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

Recent Posts

the cost of doing entertainment marketing