Podcast Episode 5: 4 Product Placement Myths [Infographic]


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Marketing Mistakes (And How to Avoid Them) Podcast Series

In this Marketing Mistakes episode, learn the easiest way to start getting your brand into the content of top TV shows or feature films, and the truth behind 4 common product placement myths. In this blog, Listen to Hollywood Branded's podcast, or view the infographic that breaks down the facts to product placement so your brand can find success!

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Get The Podcast Transcript

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

Visit our podcast page to download the full transcript!  

product placement guide

That Whole Myth Thing

Most people think they know about the world of brand integration and product placement, yet many people don't understand that many things they hear about the practice are just that - myths.  

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Myth 1: Product Placement Is Costly And Not Ideal For Small Brands

Alright, let say, you see a brand or logo onscreen and automatically assume it's a multi-million dollar deal and that your brand could never afford that. While yes, some massive integrations cost large companies lots of money (think Chevy in the Transformers franchise or Heineken and James Bond), But you know what? Most don't.  This myth is very common and a lot of brands are hesitating to try product placement.  Want to learn more about these myths - read this blog!

how your product placement program works

The Infographic You Don't Want To Miss

The truth is, most placements are cheaper than you think.  We provided an infographic in Marketing Mistakes Podcast Episode 2 that we want to revisit - and make sure YOU revisit as well.

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Getting Your Brand in Content - Money vs Access, Or Both?

Producers, set designers, prop masters, costume designers and pretty much the entire crew of a film are constantly looking for brands to use in their film. Smaller integrations come with a much smaller price tag, and many times placements happen without cash even changing hands. Often, placements are made for free, simply with your brand providing product to work with.  

The most important part of getting your brand in a movie or TV show isn't the money - it's the access. As an entertainment marketing company that has been in the Hollywood industry for years and years, we have valuable relationships with the crews of these productions, and they look to us to partner them with brands they can use onscreen. 

The Life Of A Product Placement

Your placement isn't just a one-time marketing move. It's something you can use in promotional materials, on social media and even in conversation while talking up your product. Product placement is truly the gift that keeps on giving - if you let it! To learn more about how product placement works, and what is needed from a brand manager for success, watch our exclusively video below!

How Product Placement Works Video

The Marketing Mistakes (And How To Avoid Them) Weekly Podcast

Want to learn more how product placement magic happens and celebrity event activations or influencer partnerships help your sales?  Visit HollywoodBranded.com to gain access to free content to learn which key tactics best fit your brand. You’ll find surveys, webinars, daily blogs, e-books and guides, all created to make sure you have access to the best possible marketing practices.  Don’t forget to join Stacy Jones for our next podcast conversation about Marketing Mistakes and How To Avoid Them!  Let’s make that entertainment marketing magic happen for you!   

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