We All Want To Talk About Miles Teller and Tom Cruise, But...
Now I get it, when you see a blog about the new Top Gun movie, you probably want it to be gushing about Miles Teller's gorgeous mustache or Tom Cruise's sexy voice. However, I have something even more exciting to talk to you about when it comes to Top Gun: Maverick... Product Placement. I know, I know, it may not seem like the most exciting thing in the world, but in case you haven't been paying attention, we know how to do some talking about product placement over here at Hollywood Branded.
If you've seen the first and now second Top Gun movies, you won't be surprised to know that many of the product placement opportunities in the most recent film were very similar to the original. However, a few new brands have been added to the Top Gun roster that are worth noting. In this blog, Hollywood Branded shares a comprehensive list of the product placements in Top Gun: Maverick
You Might Recognize Some Of These From The OG
Concave Brand Tracking, a company that tracks the amount of exposure and impact of a brand from product placement in TV and film content, used its awesome technology to determine the top product placements in the action-packed film. Check them out below!
1. Ray-Ban Sunglasses
2. Budweiser Beers
3. Kawasaki Motorcycles
Photo Credit: Top Gun: Maverick | Paramount Pictures
4. Dell Computers
5. Under Armour Jerseys
6. IWC Watches and Stopwatch
7. Ford Trucks
8. Porsche 1973 911 S
9. Lockheed Martin Jet
10. Orfina/Porsche Design Watch
But Why Should I Care?
Great question! For starters, this just gives you one more reason to go see this fantastic movie again and again. However, the main reason is Top Gun is great proof of how effective product placement can truly be and how it can put a brand back on the map. In case you didn't know, it is said that Ray-Bans was on a steady downward slope previous to the original Top Gun film, as well as Tom Cruise's other famous 80's film, Risky Business. However, after both of these movies, the styles that were modeled on Cruise's famously gorgeous face became (and have remained) two of the most famous sunglasses styles in the world and Ray-Bans (clearly) made a comeback. But the Top Gun and Risky Business costumers didn't just stumble upon Ray-Bans; the company hired a product placement agency to help with their popularity and brand recognition and the rest is history. So there you have it, product placement saves the day again.
Photo Credit: Top Gun & Top Gun: Maverick | Paramount Pictures
Want To Know More About The Many Pros of Product Placement?
Still need some convincing on the power of product placement? Check out some of our other amazing Hollywood Branded blogs to brush up on your product placement knowledge.
- Top Brand Partnerships With Jurassic World Dominion
- Why Organic Product Placement Increases Brand Sales
- Why Is Product Placement Important
- Fashion Brands And Product Placement In Music Videos
- Top 10 Product Placement Decision Makers For What Brands Appear On Screen
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