The First Ad: Smaller File Size Shrinkage
Jenna and Kenneth reunite in this first ad, and are seen in a hallway chatting about Kenneth's inability to brag about himself for a resume building job interview. As they chat, the episode of 30 Rock begins to shrink to a smaller file size compressing - and pressing - them together, along with everyone else in the hallway.
The spot builds on Season 2's "Cooter" episode where Kenneth has to write an essay to apply to aork as a page at the 2008 Summer Olympics in Beijing. Just like in the original, Jenna comes to the Kenneth's rescue by describing the "backdoor brag". All the way up until the shrinking pressing begins...and the voiceover says other carriers provide "unlimited streaming" but have the videos shrunk to make it happen.
According to AdWeek, W+K and director Wayne McClammy brought back 30 Rock's original set crew to build the sets for the two commercial spots. o.
Watch the first ad:
The Second Ad: Bad Streaming
In the second ad another alum from 30 Rock joins Jane Krakowski and Jack McBrayer in their original roles of Jenna and Kenneth - Judah Friedlander's Frank Rossitano and his signature hats.
The group play off of one another to better establish oh-the-horrors- of what streaming services from other mobile providers is like. Bulging facial features, shimmering images and more when Jenna asks Kenneth about auditions while standing in the 30 Rock corridor. By the end of the spot viewers understand exactly what bad streaming could do to a "good show"...
Check out the last ad:
Product Placement In TV Shows
Hats off to Wieden & Kennedy New York and director Wayne McClammy for making two seemingly retro spots relevant!
Have you ever wondered how a comprehensive product placement program works? Or do you want to know how to create a promotional partnership strategy with a movie partner? This video will answer all of your questions as it shows the steps and processes taken by Hollywood Branded that lead to your brand increasing both consumer engagement and sales!
