Saks Fifth & Amazon Create Fashion Windows To Celebrate Original Content


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How The Fashion Giant Honored Five Amazon Original Series At Their New York Store

Streaming Video On Demand (SVOD) is becoming more and more a part of our daily culture. And as a part of their For Your Consideration campaign for the 2017 Emmy Awards, Saks Fifth Avenue featured costumes and wardrobes from five Amazon Original Series at their flagship location in Manattan.

And now they are building on their own historic success of partnering with movies and TV shows ranging from Universal Pictures' The Great Wall to Fox's Empire to feature their costumes in the New York fashion windows, to much success. In this blog, Hollywood Branded looks at the strategic partnership between Saks Fifth Avenue and Amazon to showcase their streaming original content.

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Star-Studded Showcase

The showcase at Saks' flagship New York City store included designs from award-winning series Mozart In The Jungle and Transparent, as well as other Amazon originals including Z: The Beginning Of EverythingThe Man In The High Castle, and Patriot


The showcase also featured stars from these original series, including Malcolm McDowell and Emmy-award winning Gael Garcia Bernal, as well as other stars from the other series. The showcase is a part of the SVOD giant's award-season campaign for their original content. It combined set designs and costumes from the shows with current fashions for Saks.

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Why This Is Good Marketing On Both Ends

With this showcase, Saks Fifth Avenue is doing exactly what we urge our clients to do after a successful placement - amplify it and use it to the brand's full advantage. For more on how to use your placement to the best of your ability, check out our blog post on How To Use Product Placement Assets To Amplify Your Brand.


What is wonderful about this strategic partnership is that both sides benefit - Amazon gets promotion for their series on their way to the Emmys and Golden Globes, and Saks Fifth Avenue gets to show off the pieces that were featured in those series. It's a win-win for both sides involved.

Could Your Brand Benefit From Product Placement? - Of Course!

Are you interested in integrating product placement into your entertainment marketing mix, but simply don’t know where to start? There is so much more to product placement than you may think,  and it is important to be educated about the key tactics to best fit your brand. Download our Product Placement 101 Infographic today to start learning more!

Product Placement & Co-Promotions 101 Guide