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When it comes to SEO, there are many factors that can influence your ranking in search engine results pages (SERPs). Unfortunately, some of these factors are often overlooked or underestimated.
In fact, Google's Algorithm has been evolving, and there are a lot of previous best practices that don't work anymore! In this blog, Hollywood Branded breakdown the three hidden factors that can jeopardize your SEO ranking and why it is important for you to understand them.
Have you heard these phrases?
These days, content that is written solely for search engine optimization (SEO) doesn’t work as well as it used to. As algorithms become more sophisticated, search engines are recognizing the importance of user-first content that provides actual value.
Remember this! Google follows the E-E-A-T format to identify the worth of your content.
If you’re still writing keyword-dense blocks of text, then expect no growth or be penalized as a result.
While it's still recommended to follow SEO guidelines, calculating your keywords is not necessary anymore.
Backlinks are still a huge factor in SEO; you can generate more organic search traffic, but with new SEO updates, sharing link juices to low-quality and spammy backlinks can hurt you drastically.
Way back in 2018, Google launched an AI-based prevention system called SpamBrain that spots spam. If your site is linking to spammy content, they might flag it in accordance with their spam policy which may result in a lower rank or, worse, not appearing in results at all.
So it's time to open now your Google webmaster > Links > and unlink those trashy links!
Although technical guidelines can't hurt your ranking, applying their best practices will give you an edge over your competitors. To ensure your content is optimized and rendered properly, you'll need to pay attention to specific best practices for multimedia elements like images, videos, structured data, or JavaScript.
SEO may seem daunting, but it doesn't have to be a complex topic! Building an effective SEO strategy is essential for businesses of all sizes, and we're here to help. These are just a small sampling of the many blogs that we have written about SEO. Be sure to click the links below to learn more!
Want to learn how you can take your digital marketing knowledge and amplify your reach with influencers? Check out our Influencer Marketing guide to gain extra insight into all things digital & influencer marketing.
Topics: Digital Marketing
