Super Bowl 2026 Ads: The Brands and Campaigns Everyone’s Talking About

Makayla Hill-Cook | February 5, 2026 at 9:00 AM

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Super Bowl Season Is Here

There’s a topic everyone in the marketing and entertainment industry starts buzzing about every year during the last two weeks of January: the Super Bowl ads. Long before kickoff, brands are teasing, leaking, and strategically rolling out previews to make sure their spots land far beyond game day. The Super Bowl isn’t just the biggest night in sports - it’s the biggest stage in advertising.

This year’s big game heads to San Francisco at Levi’s Stadium, with Bad Bunny delivering a long-awaited halftime show that’s already generating massive cultural momentum. Between the music, the matchups, and the commercials, Super Bowl Sunday has officially become a pop culture event that transcends football. And let’s be honest - who doesn’t love breaking down Super Bowl ads that brands spend millions of dollars on? That’s exactly what we’re here for. In this article, Hollywood Branded discusses the brands, trends, and cultural strategies shaping the Super Bowl advertising conversation.

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Bud Light Brings Back Familiar Faces

Bud Light is once again leaning into star power, bringing back Post Malone, Shane Gillis, and Peyton Manning for another Super Bowl appearance. The brand has already begun building anticipation, with sneak peeks appearing during NFL playoff commercial breaks over the past week.

What we are hearing is that this year’s spot will shift from last year’s neighborhood block party to a wedding-themed storyline. While the setting may change, the goal remains the same: tap into humor, familiarity, and shared experiences that resonate with a wide audience. By bringing back recognizable faces, Bud Light is reinforcing consistency while still finding room to evolve its storytelling.

Video Credit: Budweiser YouTube

Manscaped Makes Its Super Bowl Debut

One of the most talked-about first-time advertisers this year is Manscaped. For a digitally versed, direct-to-consumer brand, a Super Bowl debut signals a major leap into mainstream cultural relevance.

The brand’s teaser already sparked conversation with the line, “Because shaving, after all, is its own kind of pregame ritual.” It is clever, self-aware, and perfectly timed for Super Bowl Sunday. First-time advertisers often face the challenge of standing out while still clearly communicating what they offer. This spot presents a huge opportunity for Manscaped to turn awareness into long-term brand equity!

Video Credit: Quality Meats/Manscaped

Liquid I.V. Steps Onto the Biggest Stage

Liquid I.V. is another first-time Super Bowl advertiser making waves, and their strategy feels both smart and culturally tuned in. By partnering with K-pop Demon Hunters artist EJAE, the brand is tapping into global fandoms and younger audiences who value both performance and culture.

Liquid I.V. was one of the first brands to turn powdered electrolyte packets into a mainstream phenomenon. This Super Bowl moment feels like a natural next step in their evolution. With Gatorade historically positioned as a long-standing NFL partner, it will be interesting to see how Liquid I.V. navigates the competitive landscape. This ad could serve as the brand’s official entry into professional sports marketing, opening the door for future athlete and league partnerships.

Instacart Returns After a Breakout Year

After last year’s Super Bowl success, it was no surprise that Instacart would return. This year, the brand is raising the bar by featuring Benson Boone alongside Ben Stiller, a pairing we didn't know we NEEDED.

Early teasers highlight the unexpected chemistry between the two, signaling another narrative-driven spot designed to entertain and spark conversation. Instacart understands that Super Bowl ads need more than just laughs. They need replay value, social buzz, and cultural longevity. With this casting choice, the brand is clearly aiming to dominate post-game discussions once again.

Video Credit: Instacart YouTube

Tree Hut Makes a Bold Super Bowl Entrance

Tree Hut is one of the more intriguing Super Bowl debuts this year, especially for those following beauty and skincare conversations on TikTok. The brand has recently faced scrutiny around its rebranding efforts, making this Super Bowl moment particularly high stakes.

The released spot features the song “Sugar, Sugar,” a playful nod to the brand’s identity. The question is how that message will land on the biggest advertising stage of the year. Super Bowl commercials have the power to reshape public perception overnight, and this moment could be pivotal for Tree Hut as it looks to reinforce or redefine its brand story.

Video Credit: Tree Hut YouTube

Why Super Bowl Ads Still Matter

At its core, the Super Bowl is a shared cultural experience for sports fans and brand marketers alike. While some viewers are focused on the game itself, others are dissecting every commercial, every celebrity cameo, and every creative decision brands make. In a massive media landscape, the Super Bowl remains one of the few moments where audiences are truly watching together.

This is where we come in. With deep expertise at the intersection of entertainment, culture, and brand storytelling, Hollywood Branded helps brands create moments that cut through the noise. Whether it is through celebrity partnerships, music integration, or culturally driven campaigns, the goal is to build authentic connections and lasting impact!

A Super Bowl commercial is not just an ad. When done right, it becomes a cultural moment that lives far beyond game day.

SB-LX-Announce-16x9-6 Photo Credit: Levi's Stadium

Eager To Learn More?

If you’re hungry for even more insights into Super Bowl advertising, this is just the beginning. Explore our related Hollywood Branded blogs below to dive deeper into the strategies, creative trends, and brand moments that continue to define the biggest advertising stage of the year:

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