<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">

Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030


Where brand marketers learn how to increase sales by using branded content, celebrities & influencers


Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

The Binge Watching TV Phenomenon

Posted by Stacy Jones on January 24, 2017 at 10:22 AM

Mixed Thoughts On Binge TV Watching

Today, binge watching has become a standard practice for many.  When a new season of House of Cards, Orange is the New Black or new kid on the block (it's sooo good) Stranger Things is released... people around the world scramble to devour the content.  Practically overnight.  

The word “binge” itself has a very negative connotation.  And in regards to the recent binge TV phenomenon brought upon by the rise of online streaming TV services, some feel that the association is appropriate.  In this blog, Hollywood Branded looks at the negatives and positives of binge watching TV, and what it may mean for the future of television content.

The Binge TV Phenomenon.png

The Changing TV Business Model


Interestingly, at one point that “some” who have not supported binge watching has included Mitch Lowe, cofounder of subscription video on demand (SVOD) early innovator, Netflix.  In an article with Bloomberg News, Lowe expressed that the new habit of consuming an entire season of a TV show in a night or two “fails on several points,” stating, for one, that it eliminates the anticipation created by traditional, serialized shows.

Additionally, due to the nature of SVODs and the fact that it’s likely that no two viewers are at the same point in the series, the storyline buzz is (usually) hushed to avoid possible spoiler alerts, the type of “water cooler talk” that builds the brand and loyal following of a show.

As a business model, binge watching fails according to Dick Parsons, former CEO of Time Warner. Though he admits that the traditional TV viewing model has evolved, with people wanting to consume their media when and where they want, habituating viewers is the goal to TV success. With TV moving towards a model more similar to movies, it is less profitable.

But the fact is, TV is changing and businesses that want to survive need to change with it. The business model may not be absolutely ideal, but along with this shift, other positive changes are taking place as well. 

Quality Streaming Programming

It’s no coincidence: Binge TV is good TV. As discussed in our post on how brands win by leveraging SVOD product placement, the quality of the video streaming shows and the star power of the talent have significantly increased. Not only is the content changing, but viewer consumption style is changing as well.

The era of channel surfing – posting up on the couch and watching whatever good happens to be on – is no more. Viewers are selecting what they want to watch, when they want to watch, and they are more attentive, critical, and engaged than ever before. They are more passionate and loyal fans. Good TV draws contemplative viewers who expect high-level quality content, and demand it.

Everyone can agree that the landscape of media consumption is changing, and it is affecting the way we watch TV. Business models may die, but others will grow and thrive as a result.

And in the mean time, either keep up or beware: Spoilers are everywhere. 

More From Hollywood Branded

What does all this mean for entertainment marketing?

Before you spend another dollar on traditional advertising, start thinking about ways to make your marketing more engaging to consumers.  Watch our video to learn how to combat common advertising challenges marketers face daily! 

Learn solutions to 5 common advertising challenges

Sources: Home Median Magazine, Forbes

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Search this Site

Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
Join the thousands of marketing professionals who read our newsletter.

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

Recent Posts