Top 10 YouTube Users And Digital Influencers


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What makes the difference between a "channel" and a "user" is simple: a "user" is the person behind the content, and "the channel" is where they release the videos. Sometimes the "user" will have more than one "channel".  While certain videos themselves go viral and reach millions of views, some channels put out consistently popular content - and subsequently become huge social influencers with "subscribers" tuning in to every video published.

And fun fact - if a "user" has more than 10,000 "subscribers"... they get to use the YouTube Space locations that are in major cities around the world to film and edit their content - for free. Free cameras, free facility, free free free - which makes having a lot of subscribers a major goal not only for pre-roll advertising and banner ads (and of course product placement!) but for overhead cost savings. In this blog, Hollywood Branded counts down the top 10 YouTube users by subscribers and what makes them good digital influencers.

Top 10 YouTube Users and Digital Influencers

YouTube Reinvented The World Of Online Video

When YouTube came around, there wasn't much online video content and most of it wasn't user-generated. What they created, an online community of user-generated video content was revolutionary. As the years went by it evolved into a marketplace of ideas where artists, animators, dancers, singers, musicians, and every kind of talent (or lack thereof) could be featured. 

People like Justin Bieber and Carly Rae Jepsen skyrocketed to fame via the platform with their music videos (music videos are one of the consistently largest viewed content on Youtube) and full-on web series and short films have found success there. Child prodigies rank up millions of views and heartwarming stories are shared on social media.

However, some users have risen above others to overwhelming subscription numbers. Here they are... and by the way... this IS their day job. They make millions of dollars...

10. Yuya

13.9 Million Subscribers

Yuya is a Mexican beauty expert known for her tutorial videos and how-tos with fashion and beauty. Her videos have racked up over a billion views in total and she is a well-known face in the Spanish-speaking community.


9. TheEllenShow

15.4 Million Subscribers

TheEllenShow is the online place to find viral clips and videos from the hit daytime talk show hosted by Ellen Degeneres. From three-year-olds who have memorized the entire periodic table of elements to stunts with celebrities like Justin Bieber and Ariana Grande, the show is fun and extremely shareable content that racks up millions of views every day.


8. Mark Rober

7. Dream


6. Kurtis Conner

5. SSSniperwolf

4. Dhar Mann

3. Mr. Beast

2. HolaSoyGerman

80 Million Subscribers

German Garmenia is a Chilean YouTuber. His videos describe life as a young adult/adult and the typical problems we all face with a comedic twist. He is relatable and goofy, and his antics have made him the top YouTuber of the Spanish language, even receiving views from people in Cuba. 


1. PewDiePie

110 Million Subscribers

PewDiePie, known as Felix Arvid Ulf Kjellberg IRL (in real life), is a Swedish YouTuber that specializes in game commentating, especially for horror games. He usually ends up getting scared by something that jumps out, especially in virtual reality and viewers love his hilarious and genuine personality as well as following the lives of his girlfriend and pug as well.


This year, YouTube Red gave him his own series called Scare PewDiePie. It is similar to his videos - however all of it takes place in real life, not in a video game. 


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