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    How To #20: 8 Steps To Leverage Celebrity Talent To A Brand’s Advantage

    Posted by Stacy Jones on August 31, 2018 at 8:15 AM

    Celebrity Events Have Untapped Potential

    Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried. 

    In reality, there are a lot of ways to mess up a celebrity endorsement based on little things you just didn't think of.  In this blog, Hollywood Branded has provided an 8 step guide to leverage celebrity talent at an event to a brand's advantage and a partnership is a win.



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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Marketing Best Practices

    How To #11 - Six Steps To Safeguard Celebrity Endorsement

    Posted by Stacy Jones on August 6, 2018 at 10:47 AM

    Get Your Investment's Worth

    When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that could occur.  Because let's face it... things go wrong, and if you don't have a plan on how to keep them from doing so, you are making your job a lot harder.

    Celebrities don't partner with brands with the intent to have things purposely go wrong, but we've found there are little mis-steps along the way that get overlooked, and make a mess of communication and ultimate success.  In this blog, Hollywood Branded shares 6 important steps to take to safeguard your celebrity endorsement.



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    Topics: Celebrity Initiative, Marketing Best Practices

    Five Instagram Hacks For B2B Brands That Grow Your CTR Up To 30% In 2 Weeks

    Posted by Angelic Sanoy on June 1, 2018 at 8:18 AM

    Learn How Instagram Can Bring Traffic To Your Website

    Instagram is one of the most influential social media platforms today.  But for B2B companies, there can often be major hesitation to embrace this mobile friendly platform. Many B2B marketers don't want to constantly be producing original photos, and really just want to share blog content and general business information.

    Which we totally get, but there are some awesome alternative options that are easy for brands to do. All of which our agency has tested it for ourselves as well, and finds that it really works.  In this blog, Hollywood Branded provides  five  new Instagram hacks for B2B brands to bring traffic to your website, and which will have your click through rate grow up to 30% in just 2 weeks using Instagram Bio.



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    Topics: Marketing Best Practices, Social Influencers, Inbound Marketing

    How To #15: 9 Steps To Successfully Plan A Talk Show Integration

    Posted by Stacy Jones on May 23, 2018 at 7:14 AM

    Making Sales Happen With Talk Shows

    National - and local - talk and entertainment news programs offer one of the fastest, most affordable and engaging platforms to reach and influence the (largely) female TV viewer and primary household buyer decision maker.  Brands obtain major cache from the implied celebrity endorsement from the show's hosts,  and the impact of consumer engagement can be easily tracked by rises in web traffic and online searches and even sales.  

    However, neglecting to plan the talk show activation can jeopardize the potential benefits and cause home viewers to tune out instead of tuning in and purchasing. In this blog, Hollywood Branded provides nine steps to activating a talk show integration to guarantee website traffic increase, celebrity endorsement perception and sales success!



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    Topics: Marketing Best Practices, Product Placement & Branded Content

    How To #3: Create A Product Placement Measurement Plan

    Posted by Stacy Jones on February 26, 2018 at 10:37 AM

    The Value Of Placement

    Brand integration and product placement are firmly established marketing tactics used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is often only proven to brand management by the ability to measure the activation.

    And that ability to measure really comes down to the brand's own KPI's, as what one brand considers success, another might consider a failure. We often hear that many brand managers have concern that product placement as a marketing tactic is too difficult to value, yet that is simply not the case.  In this blog post, Hollywood Branded examines 4 easy measurements that every impactful product placement offers. 



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    Topics: Marketing Best Practices, Product Placement & Branded Content

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