Celebrity Events Have Untapped Potential
Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried.
In reality, there are a lot of ways to mess up a celebrity endorsement based on little things you just didn't think of. In this blog, Hollywood Branded has provided an 8 step guide to leverage celebrity talent at an event to a brand's advantage and a partnership is a win.