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TRENDING INFLUENCER MARKETING NEWS

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    Increase Brand Sales With Talk Show Product Placement

    Posted by Stacy Jones on September 17, 2018 at 11:54 AM

    Case Study On How A Brand Rocket Fueled To Sales Success

    We are often asked if having a brand appear in a segment on a talk show or as product placement in a TV show leads to actual sales.  And our answer? We think so - but too many times clients don't have analytics in place to measure results.  But when they do, it can make a MASSIVE impact.

    Talk shows air five days a week, and some show a lot of brands within their content.  Some placements are good, and others are absolutely great.  And there is a little bit of magic sauce that can take it to the next level and actually impact brand sales along with the brand awareness talk shows offer.  In this blog, Hollywood Branded shares a case study (not one of our own!) on how one brand found a way to increase sales with talk show product placement, and what the magic to this rocket fuel was.



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    Topics: Public Relations, Product Placement & Branded Content

    Things Our Team Says They Have Learned...

    Posted by Stacy Jones on September 12, 2018 at 11:26 AM

    What You Might Not Know... That I Take For Granted

    I've lived in the world of branded entertainment for over twenty years, and often forget that things that seem so natural to me as making sense, aren't that well known outside of our industry.  Which means there is no way most clients or prospective clients likely have any insight into the mechanisms that make Product Placement, Celebrity and Influencer partnerships work.

    What I forget is... that our own team when they begin to work with us also learns, just like our clients. And what they have learned may prove valuable to you!  In this blog, Hollywood Branded shares what our own team members have learned, that will help entertainment and influencer marketing make more sense to you.



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    Topics: Strategic Partnerships, Social Influencers, Product Placement & Branded Content

    How Three Brands Partnered With Film And TV To Produce New Co-Branded Product Lines

    Posted by Dumisa Moyo on September 4, 2018 at 12:55 PM

    Product Lines Are Coming

    When it comes to effective marketing, creativity is a key player in generating sales. And one of the most creative ways we've seen brands leverage content partnerships is through building new co-branded licensed lines with some of today's hottest pop culture driven television and feature films.    

    When there is a built in audience of fans who love and adore the characters and storylines they tune in to, there is a ready-made buyer just waiting to purchase whatever product makes the content more real to them. And that means brands who are savvy can win big by launching  products targeted to a ready made audience - even if that audience isn't one they previously targeted or were well known with. In this blog, Hollywood Branded shares how three alcohol brands partnered with TV show and Film content partners to produce new co-branded product line extensions. 



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    How To #28: 8 Ways Brands Share Product Placement Exposure For Sales

    Posted by Stacy Jones on September 3, 2018 at 10:19 AM

    The Benefits Of Product Placement Don't End After Airing

    Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. In fact, 51% of consumers admit to purchasing product after seeing it in a TV show or movie.  That's a tremendous number of people who are influenced to purchase not through traditional advertising - but through the brand being embedded in their favored content.

    However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they are missing out on massive untapped potential to increase sales. In this blog, Hollywood Branded takes a look at 8 ways brands share product placement exposure and provides case study examples on some of our clients' most successful repurposing of their product placements.



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    Topics: Social Media Strategy, Marketing Best Practices, Product Placement & Branded Content

    Brand Partnership with Travel Influencers

    Posted by Bree Bregman on August 29, 2018 at 4:42 PM

    Opening The Doors To An Escape From Reality

    In today’s digital era, many adults have shifted away from ‘traditional’ careers, deciding instead to tap into more creative outlets in order to make a living. From live-streaming video games to vlogging about veganism, creators are finding that making money doesn’t require anything more than an idea and a camera.

    Watching someone else skydive in New Zealand or explore the cuisine in Japan allows us to leave our worries behind and experience something new, even if just for a few moments. Unlike other social media influencers comfortably nested in niche markets, such as beauty vloggers with a mostly younger, female audience, or gamers with a very male-dominated audience, travel vloggers appeal to anyone. And that has opened the door to a very specific type of influencer, the travel influencer. In this blog, Hollywood Branded will explore which brands and top travel influencers are partnering together, and why these partnerships work to drive awareness for travel related brands and beyond.



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    Topics: Digital Marketing, Social Influencers, Product Placement & Branded Content

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