final press release

Hollywood%20Branded%20Press


TRENDING INFLUENCER MARKETING NEWS

Join over 30,000+ Marketers who read our blogs and learn how to increase sales by using branded content, celebrities and influencers

    The Top 5 Holiday Product Placements

    Posted by Stacy Jones on December 10, 2018 at 9:40 AM

    It's The Most Wonderful Time Of The Year

    The holiday season is a time for family, gift-giving, and cuddling up next to the fire to watch your favorite holiday movie. Because we watch these movies year after year, the brands we see in them become an iconic reminder of the movie - and work as well to keep the brand in the front of our minds as we Christmas shop.

    Product placements have actually been a crucial part to some of your favorite holiday classics, whether you noticed or not. In fact, with the best ones, you probably didn't catch it at first. In this blog, Hollywood Branded looks at the top 5 holiday product placements from our favorite seasonal movies and how they keep consumers coming back to the featured brands year after year.



    Read More

    Topics: Product Placement & Branded Content

    Top Brand Partnerships With Ralph Breaks The Internet

    Posted by Jessica Moore on December 7, 2018 at 11:28 AM

    The Campaigns That Claimed Viral-Worthy Status

    With Ralph Breaks The Internet: Wreck-It Ralph 2's premise having been staked within the world of the internet during a time where the online realm has become more expansive than ever, digital-centric brands seized the opportunity of a lifetime.

    Now, with the film's release a slew of brilliant campaigns have popped up, and we've found the best of the best. In this blog, Hollywood Branded shares with you the top brand partnerships with Ralph Breaks the Internet: Wreck-it Ralph 2.



    Read More

    Topics: Product Placement & Branded Content, Strategic Partnerships

    Product Placement Case Study: Daytime Talk Show Integration With Paper Goods

    Posted by Chelsea Collins on November 23, 2018 at 9:17 AM

    Daytime talk offers brands something no other TV production really can provide - true integrated conversation points about a brand, in 'brand speak'. Messaging is more able to be controlled.  Implied celebrity endorsement is achieved.  And a comprehensive program with on air, retail and digital elements can be activated.

    But the trick is... to make sure it is not overtly brand heavy, and that’s something that productions take very seriously. No talk show series never wants the viewer to feel like they’re watching an hour long commercial, which is why securing a brand partnership with is that much more special… and at times, even difficult - such as in this case study partnership we're going to share with you. In this blog post, Hollywood Branded provides a look into a product placement integration talk show case study and paper goods brand , and how it raised awareness about the brand's major extension into new retail locations.



    Read More

    Topics: Product Placement & Branded Content

    Technology Product Placement And Mistakes To Avoid

    Posted by Greg Smith on November 14, 2018 at 12:50 PM

    Dell. Purely Product Placement.

    There's a lot involved in crafting a product placement program, so much more than just sending out products like computers and keeping your fingers crossed, hoping they are going to show up on screen. It takes strategy and connections to properly deliver successful product placement, regardless of the size and clout of your brand.

    Last week, Stacy Jones sat down with Gary Moore from Dell, where he runs the brand's global product placement program, and has been instrumental in achieving astronomical success on screen. In this blog post, Hollywood Branded shares successes and pitfalls of Dell's technology driven product placement program from Gary Moore's expertise and experience.



    Read More

    Topics: Product Placement & Branded Content

    How Entertainment Marketing Is Different Than Advertising... or PR

    Posted by Stacy Jones on November 12, 2018 at 11:08 AM

    The Difference And How It Affects Your Brand

    What we do as entertainment marketing specialists is deal expertly in the art of consumer suggestion - something which flows along the lines of both advertising and PR. But there are differences in these marketing practices.

    Marketing authority, speaker and cartoonist Tom Fishburne is quoted as saying, "The best marketing doesn't feel like marketing."  And THAT is what entertainment marketing does for a brand. When done right, it makes the brand feel organic to the content.  Which means it becomes more easy to relate to (and buy in to) with the very tuned-in and engaged viewers watching. In this blog, Hollywood Branded examines what sets entertainment marketing apart from advertising and PR and how brands can benefit massively from it.



    Read More

    Topics: Public Relations, Social Media Strategy, Product Placement & Branded Content

    Download The Pricing Guide
    New Call-to-action
    Watch the video to learn what is Product Placement

    Join Over 30,000+ Marketers Who Read Our Blog