TOPICS | Product Placement & Branded Content
You Are Really Missing Out On Eyeballs Then...
It's time your brand made the leap from thinking broadcast TV is the end-all-be-all. It just isn't, unless you want to shell out massive amounts of ad dollars. The new players on the block that are building up steam - and interest from Madison & Vine, as well as brands around the globe, are the SVOD platforms. Netflix, Amazon, Crackle, Hulu all offer something that many of the networks just can't offer. Massive eyeballs and great content.
Not driven by brands who advertise and who sign off on the content being over the top PC and brand-friendly... these shows are garnering audiences because they do the exact opposite. They don't cater to the advertiser. And that's why brands can win big. In this blog post Hollywood Branded provides insight into the power of the new streaming TV content, and why your brand needs to embrace Netflix content.