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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Why Hasn't Your Your Brand Partnered With Netflix Content Yet?

Posted by Stacy Jones on November 9, 2017 at 6:35 AM

TOPICS | Product Placement & Branded Content


You Are Really Missing Out On Eyeballs Then...

It's time your brand made the leap from thinking broadcast TV is the end-all-be-all.  It just isn't, unless you want to shell out massive amounts of ad dollars.  The new players on the block that are building up steam - and interest from Madison & Vine, as well as brands around the globe, are the SVOD platforms.  Netflix, Amazon, Crackle, Hulu all offer something that many of the networks just can't offer.  Massive eyeballs and great content.

Not driven by brands who advertise and who sign off on the content being over the top PC and brand-friendly... these shows are garnering audiences because they do the exact opposite.  They don't cater to the advertiser.  And that's why brands can win big.  In this blog post Hollywood Branded provides insight into the power of the new streaming TV content, and why your brand needs to embrace Netflix content.

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How To #19: 6 Ways Scary Content Increases Sales

Posted by Stacy Jones on October 31, 2017 at 12:21 PM

TOPICS | Strategic Partnerships, Marketing Best Practices, Product Placement & Branded Content

 


A Scarily Good Opportunity For Brand Sales

Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.

While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures.  In this blog, Hollywood Branded discusses the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case.  And that high engagement actually occurs.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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