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Twitter To Enter Digital Content Marketing

Stacy Jones
Stacy Jones
April 3, 2017 at 7:52 AM

2 minute read

How The Social Media Platform Plans To Adapt

Twitter is the latest media giant to enter the digital video world, attempting to breathe new life into their company. And new ad dollars.  In a recent announcement, the social media platform let the world know it plans to increase digital video content by announcing its inclusion in the Digital Content Newfronts 2017.

For a company looking to stay fresh with both their content and their marketing, this is a smart move for Twitter. Especially as the younger generations have been abandoning the platform in favor of Instagram and Snapchat.  In this blog, Hollywood Branded looks at Twitter's entrance into the digital video content trend and what that means for the social media platform.

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What Does This Announcement Mean?

Twitter's announcement means that they will be included in the Digital Content Newfronts 2017 as a presenter - which is a big deal. This means they qualify as a digital content creator with other giants like the New York Times, VICE and NatGeo.


Twitter's announcement lets advertisers know they're ready for the big boys to advertise in their digital video content. Growing in the digital content world will put them up against companies like streaming platform Hulu and social media companies Snapchat and Facebook - but Twitter says they're ready.

"We have made major investments in video over the past few years, and being able to present the breadth, depth and quality of that content at the NewFronts is the ultimate culmination of those efforts" said their VP of global revenue and and operations, Matthew Derella.

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It all started with their NFL streaming deal last year that included the rights to stream 10 Thursday night football games - which meant ad buys for the company before, during and after the stream. Now they intend to create more digital content, joining the growing trend.

Because they plan to add more to their digital video program, they are becoming more and more attractive to advertisers - and should be on the radar for brand marketers everywhere.

What This Means For Brand Marketers

Brand marketers should be on their toes for news like this. With an ever changing world of digital media and content, there are always new opportunities for brands to get in on it - and that can mean product placement in the future as well. With new content comes new opportunities.

Check out our blog post on When To Try Digital Media Branding.

Are you interested in integrating product placement into your entertainment marketing mix, but simply don’t know where to start? There is so much more to product placement than you may think,  and it is important to be educated about the key tactics to best fit your brand. Download our Product Placement 101 Infographic today to start learning more!

Product Placement & Co-Promotions 101 Guide

Topics: Digital Marketing, strategy

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.


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