<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">

Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030


Where brand marketers learn how to increase sales by using branded content, celebrities & influencers


Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Wes Anderson & H&M Team Up For A Brilliant Holiday Celebrity Endorsement

Posted by Stacy Jones on December 5, 2016 at 10:20 AM

How An Academy-Award Nominated Director Created The Perfect Holiday Ad

Wes Anderson is one of the most uniquely stylized and beloved directors of our time. From his instantly recognizable shots to his quirky story lines, the writer-director has captured the hearts of the movie going population with such films as Oscar-winning Grand Budapest Hotel and Moonrise Kingdom.

With his immense cult following, Anderson was the perfectly unexpected person to team up with clothing chain H&M to create a holiday ad - and it's brilliant.  In this blog, Hollywood Branded looks at why the H&M, Wes Anderson and Adrien Brody heartwarming holiday celebrity endorsement ad is so effective for the brand.

Wes Anderson & H&M Team Up For A Brilliant Holiday Celebrity Endorsement.png

The Quirky Ad

For those familiar with Wes Anderson and his directing style, this advertisement will feel right at home. It lacks branding with the exception of the name of the train and the logo and tagline at the very end, yet makes such an impact without it. It doesn't feel like an ad which is very important.  A perfect piece of branded content!  With super high engagement

The whole way through, the advertisement feels more like an indie short film than a video made to sell you clothing. And this fact results in its vast appeal to the millennial and Generation X demographic that H&M is targeting this season.


Adrien Brody, a favorite actor of Anderson's, is the star of this spot as a weary train conductor running behind schedule. Unfortunately, it happens to be Christmas Day and, due to poor weather conditions and a track redirection, the train will simply not arrive in time for holiday celebrations... by 11 and 1/2 hours.

Not to worry though, Brody is determined to make the best of it, promising a "small complimentary Christmas brunch, including chocolate-flavored hot beverage with whipped topping in the cafeteria section in the rear of the coach starting in 20 minutes" over the intercom as we, the viewer, scan from train car to train car reading the reactions of the inhabitants.


With an overtly classic Wes Anderson title-card style, "19 Minutes Later" appears onscreen. We eventually find that everyone in the train has come together to create their own little Christmas, especially for the benefit of one young passenger. The tagline "Come Together" reads across the screen followed by the H&M logo. 


Even if you aren't familiar with Wes Anderson's directing style, the ad is heartwarming and fun. Check it out:

Why It Works So Brilliantly

What is so striking about this ad is the fact that it targets such a niche audience. While it easily appeals to everyone during the holidays, it is a specific crowd that will notice the obvious hand of director Wes Anderson.

Whether it's the colors, Adrien Brody, the title cards, or the just the camera shots, Anderson fans will instantly recognize it as his work. This is what makes this ad so valuable for H&M. Anderson and Brody are not known for their celebrity endorsement ads and are labeled, for the most part, as particularly indie and anti-mainstream.


For them to agree to work with H&M shows a massive respect of both the artists towards the brand and the brand towards their art. For millennials and Generation X, these things are important. Millennials like to feel connected to the brands they purchase. For more on this, check out our blog, How Millennials Buy And What That Means For Your Brand Marketing.

The ad is an important and noticeable departure from simply adding a celebrity to an advertisement. It is yet another example of a growing trend where brands actually integrate celebrities' creativity into content. And the internet and social media has taken notice. As of the time this blog post was written, the ad has been viewed on YouTube over 7.6 million times.

How To Partner Your Brand With Celebrities

Are you interested in integrating your brand's product with a celebrity but simply don’t know where to start? There is so much more to product placement and celebrity endorsement partnerships than you may think and it is important to be educated about the key tactics to best fit your brand. Download our Product Placement 101 Infographic today to start learning more!

Product Placement & Co-Promotions 101 Guide


Topics: Celebrity Initiative, Creative Content

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Search this Site

Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
Join the thousands of marketing professionals who read our newsletter.

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

Recent Posts