Why The Peloton Wins The Final Rose Of Season 25 Of The Bachelor

Juliette Roberts | March 5, 2021 at 7:30 AM

The Most Dramatic Season Yet

In case you aren't aware, the most recent season is truly one for the books. From barrier-breaking season leads, to racist controversies, to even finding the season wrap-up without a host, this season is nothing short of drama-filled.

Despite these events that have gone on during real time in Bachelor Nation, fitness company, Peloton, has a great placement in this season of The Bachelor, and seemingly The Peloton wins the final rose this season. In this blog, Hollywood Branded will discuss Peloton’s product placement within the show and why it was a huge win for the company.

What Is Peloton?

Peloton is a company that provides the excitement and experience of boutique fitness studios from the comfort of your home. Peloton currently has an indoor spin bike, treadmill, and an app with an immense library of fitness classes users can take. The classes range from strength, yoga, pilates, and so much more, but the awesome part is Peloton even offers live rides, where uses can ride together with people all over the world at the same time. The Peloton Bike and Treadmill have a screen attached to handle of the machine where users are able to watch the instructor instruct a live class and have motivation and direction right in front of them. Peloton is known worldwide, and their instructors are idolized and looked up to by so many now.

Pictured above is Alex Toussaint, a senior fitness instructor at Peloton. Alex is hands down a Peloton favorite amongst celebrities, athletes, and most importantly Matt James. Toussaint, himself, was featured quite a few times on season 25 of The Bachelor.

Screenshot ABC

Product Placement At Its Finest

Throughout the season, Matt was seen riding the Peloton and participating in cycling and strength classes throughout his time in Nemacolin, Pennsylvania, where the filming took place. Funnily enough, no phone or connection to the outside world is allowed, but Matt James so happens to be able to connect and take workout classes through his Peloton Indoor Spin Bike.

Multiple times Matt was shown clearing his mind and working out with his Peloton and the product placement opportunity was not hidden at all. As you can see in the photo below, cameras zoomed in on the Peloton logo, making it known to its millions of viewers that Matt James, The Bachelor, works out with the Peloton, and you should, too.

Screenshot ABC

What Brands Should Take From Peloton And This Product Placement Opportunity

According to an interview with CNBC, Peloton founder John Foley said, “The brand aims to reach consumers between 35 to 65 years old who have children, live in suburbs, have nice homes, they have the money and space but don’t necessarily have time (to work out)." By adding a product placement opportunity on a show like The Bachelor, whose viewers are around 18-49 years old this adds another demographic Peloton can attract. Especially with COVID and the shutdown of gyms and fitness studios around the world, the sales for the Peloton have gone up tremendously, making it apparent that people of all ages want to have access to a good workout from their home.

Bachelor x Peloton: A Chance To Reach More People

Showing Matt, a 29-year-old man on the Peloton is the brand's way of attracting a new age group to the plethora of users Peloton already has. Currently there are 3 million Peloton users out in the world, and they hope to attract even more in the future.

Peloton’s product placement opportunity on The Bachelor was a smart move in order to branch out and get more users. It got noticed. And it showed the bike and platform being used in a very realistic way.

Even with all the drama and controversy going on in Bachelor Nation, at least Matt James has his Peloton to ride his frustrations out on. Most importantly, Peloton scored a killer product placement deal, making them the winners of Season 25 the Bachelor. Peloton has definitely received the final rose.