Entertainment Marketing Campaign Objectives
Hollywood Branded Inc. conducted a survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies.
One of the survey questions addressed what the primary objectives of brand marketers were for the campaign.
The top responses were creating general awareness for the brand, followed by a sales increase. Why else might a brand go for this approach?
Breaking Down A Campaign's Potential
Additional answers included brand image enhancement, increasing recognition for the brand and assisting with new market expansion. We often have brands come to us who are interested in opening new retail doors - whether in the US or in global markets. Product placement and brand integration make up one of the top ways to quickly bring familiarity to a buyer - whether that is a business buyer or a consumer.
One of the first things we ask new clients is what their primary focus and expectation is of our programs. That allows us to tailor specific campaigns and the overall program to meet - and exceed - that expectation.
As you begin to explore product placement or celebrity endorsement, as yourself, what is your objective? Are you looking to:
- Increase general awareness of your brand?
- Increase sales?
- Enhance your brand image?
- Expand to new markets?
Understanding your campaign objectives will ultimately help drive the direction and strategies for your marketing campaign.
By The Numbers
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<p><strong>Please include attribution to http://blog.hollywoodbranded.com with this graphic.</strong><br /><br /><a href='http://blog.hollywoodbranded.com/understanding-the-objectives-of-entertainment-marketing-to-increase-sales'><img src='http://cdn2.hubspot.net/hub/442891/file-2312940651-png/Campaigns/Survey_2015/Attitudes_About_Product_Placement_-_Survey.png' alt='Understanding The Objectives of Entertainment Marketing To Increase Sales' width='540px' border='0' /></a></p>
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After all, with no understanding of the goal in place, it's hard to hit the target or know if you have found success!
Read more about how entertainment marketing has increased sales of the brands featured in TV and film.
Curious to see more from our survey? Download the 2015 survey results here: