3 Reasons Why Productions Use Product Placement

Stacy Jones | June 27, 2022 at 8:30 AM

The Brand-Production Connection

Have you ever considered the reasons why productions want to work with brands? Not every brand is the right brand for product placement. Why? Well because the brand needs to have something to offer to the production to make it worth their while.

And any brand, in almost any category, is capable of making a production absolutely want to work with you. It just can take some insider knowledge to make it happen. In this blog, Hollywood Branded provides three reasons why productions use product placement. See if you can spot the theme!

3 Reasons Why Productions Use Product Placement

Productions Want To Save Money

Just like brand marketing departments, productions have budgets! Productions, like anybody, will look for places they can save dollars. Productions enjoy working with brands, especially if they know that they can save money by getting products for free – and then they can come in under budget. This looks great to the financial decision-makers!

Productions Want To Save Time

Every brand exposure on-screen requires legal clearance. Therefore, having a brand willingly provide a product, versus buying the product and still having a production point hunt down the brand for official sign-off, provides them this clearance and saves valuable (and billable) time.

Productions Want To Make Money

When brands pay cash to the production directly, the money may go to offsetting budgets or even allowing the production to create bigger special effects with the dollars going to other resources. Brands also can help make the production money through assistance in ensuring more eyeballs are exposed to the property’s advertising, and getting more people to the box office - making this a win for productions as it gets more people to pay to watch the content for films, and more people to see the ads of advertising partners for TV.

Infographic That Tells You Why...

Check out this infographic that provides more insight!

Product_Placement_Insights_-_Why_Productions_Want_To_Work_With_Brands

The Common Theme

What is the theme here? MONEY!!!

If you can save or provide production companies money through their partnership and use of your product, the production companies are more likely to jump at the chance to work with you!

Now that you know why productions use product placement, check out this post on 3 Important Steps In Planning Product Placement Strategy.

Learn 10 surprising reasons brands do product placement and why brands should always participate in TV pilots despite the risk of not making it on air.

Check out this infographic which is part of a larger series of graphic tools to help you become a better brand marketer. You can see the full infographic on Product Placement which provides a detailed product placement overview.