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Have you ever considered the reasons why productions want to work with brands? Not every brand is the right brand for product placement. Why? Well because the brand needs to have something to offer to the production to make it worth their while.
And any brand, in almost any category, is capable of making a production absolutely want to work with you. It just can take some insider knowledge to make it happen. In this blog, Hollywood Branded provides three reasons why productions use product placement. See if you can spot the theme!
Just like brand marketing departments, productions have budgets! Productions, like anybody, will look for places they can save dollars. Productions enjoy working with brands, especially if they know that they can save money by getting products for free – and then they can come in under budget. This looks great to the financial decision-makers!
Every brand exposure on-screen requires legal clearance. Therefore, having a brand willingly provide a product, versus buying the product and still having a production point hunt down the brand for official sign-off, provides them this clearance and saves valuable (and billable) time.
When brands pay cash to the production directly, the money may go to offsetting budgets or even allowing the production to create bigger special effects with the dollars going to other resources. Brands also can help make the production money through assistance in ensuring more eyeballs are exposed to the property’s advertising, and getting more people to the box office - making this a win for productions as it gets more people to pay to watch the content for films, and more people to see the ads of advertising partners for TV.
Check out this infographic that provides more insight!
What is the theme here? MONEY!!!
If you can save or provide production companies money through their partnership and use of your product, the production companies are more likely to jump at the chance to work with you!
Now that you know why productions use product placement, check out this post on 3 Important Steps In Planning Product Placement Strategy.
Learn 10 surprising reasons brands do product placement and why brands should always participate in TV pilots despite the risk of not making it on air.
Check out this infographic which is part of a larger series of graphic tools to help you become a better brand marketer. You can see the full infographic on Product Placement which provides a detailed product placement overview.
What other reasons do you think make productions want to work with brands? Learn more with the blogs below!
To learn more about Product Placement and why it works, download our e-book which will provide you insights as well as insider tricks and tips!
Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.