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When TikTok first started off, it was a platform was known predominantly for dancing videos, pranks and funny moments in peoples' lives. TikTok has transformed tremendously over the past year and may be the best platform for brands to market their products.
The newest addition to a brand's social strategy is now TikTok. Users from the ages of 13-40 are constantly on TikTok, and brands utilizing this for free publicity have been able to come out on top. In this blog, Hollywood Branded will show ten brands that have gone viral on TikTok and will provide information on what brands can learn from this.
Seasum is the brand who created the viral TikTok leggings. The leggings went viral because of the perks these leggings have on a persons' body. The texture of these leggings are honeycomb and supposedly cover cellulite, lift your booty, and hug your hips just right, all thanks to the v-cut in the back. The leggings went viral, due to a multitude of women filming themselves trying on these leggings and candidly sharing their reactions (and sometimes even their significant others' reactions!). If you want your waist and booty to look snatched, follow the TikTok trend and get the leggings, linked here.
E.L.F. Cosmetics has been doing a great job on TikTok this far. They created a hashtag #EyesLipsFace where users can post videos of them using E.L.F. Products. The hashtag has curated over 5 billion views.
More specifically, the E.L.F. Poreless Putty went viral on TikTok because it creates an effortless blurred effect on a persons' face. E.L.F. also created a hashtag (#elfmagicact) for this holy grail product, where people would show themselves before and after using the putty. If you want to have perfect, blurred, flawless skin, by the Poreless Putty here now.
Olaplex is the original bond builder hair formula, best known for transforming dead and dry hair to thick and healthy hair. Notably, Olaplex's product, the Hair Perfector No.3 Repairing serum has gone viral on TikTok, with more and more users flocking to the site on the daily. The amazing thing about TikTok is all of the different types of creators there are across the app. For Olaplex, beauty and hair care influencers absolutely ate this product up, and were not shy in sharing it with their followers! To try this product, click here.
It's safe to assume that very few people understood the importance of ice rolling until it blew up on TikTok. The SkinCool Ice Roller went viral fairly quickly on the app, due to the massive benefits ice rolling has on your skin. Using an ice roller helps de-puff your eyes and face, reduces inflammation, and overall just feels great; it's the perfect caffeine-free wake-up call for the morning! TikTok users are more and more often sharing their favorite Amazon finds in their videos, and ice rollers are consistently at the top of these lists! Get yours now here.
Just like a lot of other brands that blew up because of TikTok, The Ordinary was one of those brands that you either knew from the very beginning, or one that you just now learned about. Thanks to social media, however, The Ordinary is now a well-known brand, sold in stores like Sephora and Ulta, and is more often than not sold out in-stores and online. Their peeling solution, along with their other serums and cleansers, are extremely affordable and clean. The peeling solution, made out of AHA and BHA acids, works to fight blemishes, smooth texture and fine lines, and brighten the appearance of your skin, all under ten minutes. Try it for yourself here.
When it comes to mascara, Maybelline has always been a drugstore favorite. From Great Lash to Falsies, Maybelline has had made a fortune with a number of their lash products. Thanks to TikTok, one of their newest ones, the Lash Sensational Sky High Mascara, has found similar success. When this product hit the aisles, a number of TikTok users, both big and small, took the app to give it a review.
How the Mascara master puts on mascara 🤪 @maybelline #skyhighmascara #maybellinepartner♬ original sound - bretmanrock
love this mascara @maybelline #skyhighmascara #maybellinepartner #ad #hair #fy #maybelline #lashes♬ original sound - Jess
If lash expert Bretman Rock is giving this product a nod of approval, then you know it's good.
Needless to say, there are 43.6 million views tied to the TikTok hashtag #maybellineskyhighmascara. Because of the app, this mascara has sold out in stores at least four times.
Thanks to TikTok, the hottest brand for all things self-tanning is Isle of Paradise. Through glancing at these positive reviews, it's safe to say that Isle of Paradise puts Jergens and Bondi Beach to shame! Users all around love a multitude of their products, including their self-tanning butter and self-tanning drops. Their line has dominated the world of TikTok tanning tips, and the hashtag #isleofparadise has almost 22 million views on the app.
Easiest/best way to have a golden tanning glow!!!! #routine #foryou #fyp #isleofparadise♬ Supalonely (feat. Gus Dapperton) - BENEE
It's not only beauty products that have gone viral on the app! In fact, even something so seemingly mundane, such as a kitchen organizer, has hit it big. It's rather common on TikTok to watch people cook their food or give a "fridge" tour, so, it's no surprise that this product has become such a sensation. Click below to get a taste of the Prepdeck craze!
#sponsored #ad #prepdeck Click the link in my bio to buy yours TODAY! http://www.prepdeck.com/?afmc=3v♬ LITTLE MO' BETTA - David Davis
According to Sephora, this product is a "green-to-beige color-correcting treatment that corrects redness and protects skin from UV damage and environmental aggressors." This product helps people calm down their inflamed skin, and it can be used as an everyday cover up (bye, bye foundation!)
#stitch with @bauerbeauty OMG this stuff is a miracle worker!!! #drjart @drjart #drjartcicapairrecovercream #drjartcicapair #colorcorrection♬ original sound - Angelic
Make-up artists and skin-care fanatics seem to be a huge fan of this product, and considering that it even works for those who struggle with rosacea, it appears to be pretty darn good at its job!
For many cat lovers, a good catnip is a must, as this plant is known for producing a sedative effect on (some of) these furry creatures. And while all cats seem to enjoy catnip, the Cat Crack Catnip seems to be the fan-fav for these felines.
Cat-owners all around struggle to keep their cat away from this yummy cat-nip, and in fact, the hashtag #catcrack amassed about 11.6 million views on the app.
All of the brands listed above went absolutely viral on TikTok, curating over one million to even one billion views. If you want your brand products to go viral on TikTok, you need to consider building a TikTok strategy like the brands above.
Luckily for you, we have tons of blogs that go over TikTok and marketing on the app. Check these out to hear more:
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Topics: Strategic Partnerships, Social Media Strategy, Marketing Best Practices, Social Influencers