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5 Products That Have Gone Viral On TikTok

Posted by Juliette Roberts on April 20, 2021 at 7:30 AM

Marketing On TikTok

When TikTok first started off, it was a platform was known predominantly for dancing videos, pranks and funny moments in peoples' lives. TikTok has transformed tremendously over the past year and may be the best platform for brands to market their products.  

The newest addition to a brand's social strategy is now TikTok. Users from the ages of 13-40 are constantly on TikTok, and brands utilizing this for free publicity have been able to come out on top. In this blog, Hollywood Branded will show five brands that have gone viral on TikTok and will provide information on what brands can learn from this. 

Brands That Have Gone Viral On

1. Amazon's Seasum Leggings 

Seasum is the brand who created the viral TikTok leggings. The leggings went viral because of the perks these leggings have on a persons' body. The texture of these leggings are honeycomb and supposedly cover cellulite, lift your booty, and hug your hips just right, all thanks to the v-cut in the back. The leggings went viral, due to a multitude of women filming themselves trying on these leggings and candidly sharing their reactions (and sometimes even their significant others' reactions!). If you want your waist and booty to look snatched, follow the TikTok trend and get the leggings, linked here.

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2. E.L.F. Cosmetics 

E.L.F. Cosmetics has been doing a great job on TikTok this far. They created a hashtag #EyesLipsFace where users can post videos of them using E.L.F. Products. The hashtag has curated over 5 billion views.

More specifically, the E.L.F. Poreless Putty went viral on TikTok because it creates an effortless blurred effect on a persons' face. E.L.F. also created a hashtag (#elfmagicact) for this holy grail product, where people would show themselves before and after using the putty. If you want to have perfect, blurred, flawless skin, by the Poreless Putty here now. 

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3. Olaplex Hair Perfector  

Olaplex is the original bond builder hair formula, best known for transforming dead and dry hair to thick and healthy hair. Notably, Olaplex's product, the Hair Perfector No.3 Repairing serum has gone viral on TikTok, with more and more users flocking to the site on the daily. The amazing thing about TikTok is all of the different types of creators there are across the app. For Olaplex, beauty and hair care influencers absolutely ate this product up, and were not shy in sharing it with their followers! To try this product, click here. 

4. Ice Roller Face Massage 

It's safe to assume that very few people understood the importance of ice rolling until it blew up on TikTok. The SkinCool Ice Roller went viral fairly quickly on the app, due to the massive benefits ice rolling has on your skin. Using an ice roller helps de-puff your eyes and face, reduces inflammation, and overall just feels great; it's the perfect caffeine-free wake-up call for the morning! TikTok users are more and more often sharing their favorite Amazon finds in their videos, and ice rollers are consistently at the top of these lists! Get yours now here. 

5. The Ordinary AHA 30% + BHA 2% Peeling Solution

Just like a lot of other brands that blew up because of TikTok, The Ordinary was one of those brands that you either knew from the very beginning, or one that you just now learned about. Thanks to social media, however, The Ordinary is now a well-known brand, sold in stores like Sephora and Ulta, and is more often than not sold out in-stores and online. Their peeling solution, along with their other serums and cleansers, are extremely affordable and clean. The peeling solution, made out of AHA and BHA acids, works to fight blemishes, smooth texture and fine lines, and brighten the appearance of your skin, all under ten minutes. Try it for yourself here

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Do You Want Your Product To Go Viral On TikTok?

All of the brands listed above went absolutely viral on TikTok, curating over one million to even one billion views. If you want your brand  products to go viral on TikTok, you need to consider building a TikTok strategy like the brands above. 

Luckily for you, we have tons of blogs that go over TikTok and marketing on the app. Check these out to hear more: 

Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! Hollywood Branded's Influencer Marketing School advances your influencer marketing game. These courses are for brand and agency marketers to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so. Just click the image below! Hollywood Branded Influencer Marketing School


Topics: Strategic Partnerships, Social Media Strategy, Marketing Best Practices, Social Influencers