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Product Placement Success Stories
 
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
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Guide For Hiring Social Media Influencers
 
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
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How To Get Celebrities To Your Event
 
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

7 Steps To Increase Brand Sales With A Product Placement Company

Posted by Stacy Jones on October 12, 2017 at 12:29 PM


Optimizing (Not Guaranteeing) Product Placement Opportunities

When working on product placement integration people often ask us what the best ways are to make sure success is GUARANTEED.  But things happen. Final edits can preclude a scene from being included.  A camera angle can be just a little off.  The brand's label could be turned away from the camera. 

Sometimes it's going to be beyond your control.  But there are ways you can help make success happen.  In this blog, Hollywood Branded shares 7 steps to increase brand sales with a product placement company or for brands doing it themselves.


Product Placement 7 Ways.png


7 Key Tactics To Make Product Placement Success Happen

1. First, it is important to work with a specialist and expert who is well seasoned in the entertainment industry. Working with a seasoned expert who is familiar with product placement strategies can guarantee a fast path to success. Why? Relationships are everything in Hollywood.  And product placement agencies have their ear to the ground to hear about opportunities you would never learn about.  

2. You must create a budget. It is important to determine how much money you have for product, shipping, and the agency fee. Keep in mind the importance of the agency you choose - they're not only giving their time and sharing resources, but also their relationships and industry knowledge, which should provide the brand with their destined ROI.

3. It is important to have a plan and determine who you would like to partner with. Decide who the desired target consumer demographic is, and which properties have relevant audiences to fit the brand's marketing goals.

4. Remember, not all exposure is good exposure. Be sure to avoid negative on-screen product usage or verbiage by talking with the production decision makers about how the brand will appear for every exposure opportunity.

how your product placement program works

5. Be sure to supply, and have on-hand, plenty of products if you're planning a comprehensive program. 

6. Make sure that you get in front of the decision makers. The brand needs to be in lots of productions' hands or it will lose out on opportunities that get scripted into bigger wins at the last minute.

7. Finally, make sure that you set realistic expectations. Don't expect every placement to result in success! Many placements won't make the final cut during the editing process - it can be as simple as being a numbers game. Be open to the fact that you will have some okay placements, and you will also have some big wins that will make your competitors cringe.

 How Product Placement &  Co-Promotional Marketing Works


The Product Placement Insights Infographic On How To Make Sales Success Happen

Learn 10 surprising reasons brands do product placement and why brands should always participate in TV pilots despite the risk of not making it on air.

Check out this infographic which is part of a larger series of graphic tools to help you become a better brand marketer.  You can see the full infographic on Product Placement which provides a detailed Product Placement 101 overview.

Product_Placement_Insights_-_How_To_Be_Successful_At_Product_Placement


Learn More

Read more here about how to use easy consumer engagement and understand product placement options.  And check out our What Is Product Placement video which provides even more insights on how to make product placement work for your brand!

 Watch the video to learn what is Product Placement

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

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Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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