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7 Tips To Become An Instagram Influencer

Posted by Allison Zoey Feraren on January 3, 2022 at 7:30 AM

Do You Want To Become An Instagram Influencer? 

Are you looking to be next Kylie Jenner, Jeffree Star, or Olivia Jade? With Instagram having over 1 billion monthly active users there is potential for anyone to thrive. Content creators such as Emma Chamberlain and James Charles have made their mark on social media and have even developed into successful entrepreneurs.

Due to the power of social media, Emma Chamberlain has amassed over 11.6 million followers on Instagram and James Charles has 25.7 million followers. With dedication and the inside scoop of how to go about it, the potential to become successful is limitless. In this blog, Hollywood discusses the ultimate guide to become an Instagram Influencer. 


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1. Choose A Niche

Knowing exactly what you want to be known for and clearly displaying that is essential to attract the right audience. When deciding on your niche, it is important to consider what you're most passionate about or what you're best at. Think of it as a long-term investment.

Are you good at makeup? Do you enjoy traveling? Do you have a passion for music? Are you the next fashion icon?

Koleen Diaz (@Koleendz) is a Filipina fashion queen known for her artistic eye in mixing different patterns and styles to create the ultimate runway look. Since starting her social media journey, she has partnered with brands such as Chanel, Jacquemus, Fenty, Revolve, and more. Honing in on fashion has allowed her to appeal to a niche audience giving her more exposure directly related to fashion.


2. It's All About The Aesthetic

What makes an Instagram account compelling is its' aesthetic. Having a visually pleasing and organized feed drives engagement, taking you one step closer to achieving your influencer dreams. When creating an aesthetically pleasing feed, you do not have to be an expert in photography - as the more important aspect is in editing your photos. Utilizing one to two colors creates unity and a consistent feed. Some popular editing apps to help you achieve this include VSCO, SnapSeed, Tezza, and Afterlight!

Here we have Zarayna (@Zaraynaf) who, instead of using filters, uploads photos with similar neutral tones and plays around with natural lighting, adjusting the exposure and contrast in all of her photos. 


3. Consistency Is Key

Let's face it:compared to TikTok, the Instagram algorithm is not easy to please at all. In order for Instagram to push out your content, the requirements are tedious, but will pay off in the long run. People enjoy being up to date and are more likely to stay engaged if you consistently post. With more content, you can analyze and see how your audience interacts and gravitate your future posts to what gets the best engagement.

When considering how much to post, the algorithm suggests you post a photo everyday! While this may seem demanding, there are many scheduling apps, such as Hootsuite and Tailwind that allow you to pre-plan and schedule your posts ahead of time.

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4. Engage, Engage, Engage!

Engaging with your followers not only makes them feel important, but it helps keep them interested and on your page. With more time spent on your page, the more the algorithm favors your content.

Interact with your followers' posts, respond to comments, answer DMs and utilize all the functions Instagram has to offer! With the new update, Instagram has come out with Reels, IGTV, Guides and more to help you further grow your audience. 

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5. Collaborate

The best part about social media are the connections you can make. With over 25 million business profiles on Instagram, there are endless opportunities to network and collaborate. When partnering with brands, it is important to partner with one that aligns with your niche. For example, if you're a fashion account, you should mainly collaborate with clothing brands. Collaborating with brands that do not fit your style can disengage your audience, causing you to lose followers.

As an influencer, you should also only work with brands that you value. Do not accept every opportunity. Sometimes you have to reject those offers if they are not true to you. For example, if you value cruelty-free products, do not work with brands that test on animals because it can create a sense of distrust and a loss of authenticity amongst your followers.

Pro tip: When posting content for the brand, check out their Instagram aesthetic and post photos that align with their feed to increase your chances of them reposting your content.

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6. Be Authentic And Do It For You

Your ultimate goal may be to become famous on the app to work with other influencers and brands, but when you are doing so just for the results, people can tell. If you show up with the intention to seek validation people notice this and will react negatively to it. Consequently, if you truly love creating and post content that is authentic and unapologetically you, people will respond in a positive way. You will attract followers who see your passion. Love the process more than you love the results. Do the work with the right intention and the results will follow.


7. Maximize Your Content 

On Instagram, you can create so many different types of content—from reels to stories to IGTV videos to in-feed posts. That being said, there are so many different ways that your content can go viral and get noticed. And, of course, it's in your best interest to utilize all avenues. 


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Topics: Social Media Strategy, Ways To Use Influencer Marketing, Impact Of Influencer Marketing, Influencer Marketing 101